Blog Posts

How to Move From General Digital Marketing Into SEO

Many SEO professionals didn't start their careers in SEO. Instead, they began in broader digital marketing roles where they gained experience across multiple channels before deciding to specialise in organic search.

July 8 Read more

The Rise of Digital PR Roles Within SEO Teams

SEO has changed significantly over the past decade. While technical optimisation, keyword research, and content strategy remain essential, many businesses are investing heavily in another area of organic growth: Digital PR.

July 6 Read more

How to Stay Relevant in SEO as Search Continues to Evolve

SEO has always been a profession built on change. From major algorithm updates to mobile-first indexing, Core Web Vitals, and AI-powered search experiences, the industry has never remained static for long.

July 3 Read more

What Separates Junior, Mid-Level, and Senior SEO Professionals?

One of the biggest misconceptions in SEO is that career progression is simply about experience. Many professionals assume that after a certain number of years, they'll naturally move from Executive to Specialist, then Manager, and eventually into senior leadership.

July 1 Read more

SEO Careers in Agencies vs Startups vs Enterprise Companies

If you're building a career in SEO, one of the biggest decisions you'll make isn't just which role to accept—it's what type of company to work for.

June 29 Read more

How to Build Authority as an SEO Specialist in Your Industry

SEO is a competitive profession. Thousands of professionals understand keyword research, technical SEO, content optimisation, and analytics.

June 26 Read more

Why SEO Professionals Should Understand UX and CRO

SEO has traditionally focused on attracting visitors from search engines. The goal was often simple:

June 24 Read more

The Most Common Career Mistakes SEO Professionals Make

SEO offers excellent career opportunities. The industry is constantly creating demand for professionals who can help businesses improve visibility, attract customers, and drive growth through organic search.

June 22 Read more

How to Demonstrate SEO Results During a Job Interview

One of the biggest mistakes SEO candidates make in interviews is talking too much about activities and not enough about outcomes. Many candidates explain:

June 19 Read more

What Employers Want From SEO Candidates in 2026

SEO recruitment is changing. Just a few years ago, many employers focused heavily on technical knowledge, keyword research skills, and experience with SEO tools. In 2026, those fundamentals still matter—but they are no longer enough on their own.

June 17 Read more

The Difference Between Technical SEO, Content SEO, and Digital PR Roles

SEO is often spoken about as if it is a single discipline. In reality, modern SEO consists of several specialisms, each requiring different skills, responsibilities, and career paths.

June 15 Read more

How to Become an SEO Consultant: Skills, Experience, and Career Path

For many SEO professionals, consultancy is an attractive long-term career goal. The idea of working independently, choosing clients, setting your own rates, and having greater control over your work appeals to many people in the industry.

June 12 Read more

Why Business Acumen Is Becoming a Must-Have Skill for SEO Professionals

While these metrics still matter, employers are increasingly looking for something more from SEO professionals: Business acumen. Today, the most successful SEOs are not just experts in search engines. They understand how their work contributes to wider business goals, commercial growth, and organisational success. As SEO becomes more closely tied to revenue and strategic decision-making, business understanding is becoming a key differentiator in SEO careers.

June 10 Read more

How to Progress From SEO Executive to SEO Manager

For many SEO professionals, becoming an SEO Manager is the first major career milestone. It represents a shift from simply executing SEO tasks to taking ownership of strategy, performance, and often other people.

June 8 Read more

The SEO Skills UK Employers Are Struggling to Find

The UK SEO job market remains active, but many employers are facing the same challenge: Finding experienced SEO professionals with the right combination of skills.

June 5 Read more