Blog Posts

SEO Career Paths You May Not Have Considered

When most people picture an SEO career, the route seems fairly predictable. You start as an SEO Executive, progress to SEO Manager, and perhaps eventually become Head of SEO.

August 12 Read more

The Importance of Reporting Skills in SEO Careers

SEO professionals spend a huge amount of time trying to improve performance. They conduct technical audits, research keywords, optimise content, analyse competitors, build authority, and investigate changes in organic visibility.

August 10 Read more

How to Measure Your Success as an SEO Professional

How do you know if you're actually becoming better at SEO? It's tempting to measure your success through rankings, traffic increases, or the size of the websites you manage. Those things matter, but they don't tell the full story.

August 7 Read more

What Is Enterprise SEO and Is It the Right Career Move?

Managing SEO for a website with a few hundred pages is one thing. Managing organic search for a business with hundreds of thousands—or even millions—of URLs, multiple markets, several development teams, and complex internal processes is something very different.

August 5 Read more

How to Prepare for Your First SEO Client Meeting

Your first SEO client meeting can feel like a test. You may be thinking about technical audits, rankings, keyword opportunities, backlinks, competitors, and all the recommendations you want to make.

August 3 Read more

Why Every SEO Professional Should Understand Digital Marketing Beyond Search

SEO specialists spend much of their careers thinking about organic visibility. But customers don't. Someone might discover a business through TikTok, search for the brand on Google a week later, read several reviews, click a paid advert, join an email list, and eventually convert after returning through organic search.

July 31 Read more

How to Stay Ahead of Google Updates as an SEO Professional

Few things generate more discussion in SEO than a Google update. Rankings move. Traffic changes. Clients ask questions. Slack channels fill with screenshots, theories, and predictions about what Google has changed.

July 29 Read more

The Benefits of Working With International SEO Teams

SEO may be a global discipline, but search behaviour is anything but universal. The way people search, the language they use, the competitors they encounter, and even the search engines they prefer can differ significantly between countries.

July 27 Read more

What Hiring Managers Want to See in an SEO Portfolio

Your CV might get you shortlisted, but your portfolio is often what convinces an employer to invite you for an interview. An SEO portfolio gives hiring managers something far more valuable than a list of responsibilities. It shows how you approach problems, make decisions, and measure success.

July 24 Read more

SEO Career Goals: A Roadmap From Beginner to Expert

A successful SEO career doesn't happen overnight. Like any profession, it develops through experience, continuous learning, and a willingness to take on new challenges. While everyone's journey is different, most SEO professionals progress through similar stages as they build their knowledge and confidence.

July 22 Read more

How to Build a Data-Driven Mindset for a Successful SEO Career

SEO has always been rooted in data. From analysing keyword trends and technical performance to measuring user behaviour and conversions, every successful SEO strategy relies on making informed decisions rather than relying on assumptions.

July 20 Read more

The Biggest Challenges New SEO Professionals Face (And How to Overcome Them)

Starting a career in SEO is exciting, but it can also feel overwhelming. Search engines are constantly refining their algorithms, new tools appear regularly, and there's an endless amount of advice available online. For someone entering the industry, it can be difficult to know where to focus.

July 17 Read more

Enterprise SEO Careers: What Makes Them Different?

Not all SEO jobs are the same. Optimising a local business website is very different from managing the organic performance of a multinational brand with millions of pages, multiple stakeholders, and customers across dozens of countries.

July 15 Read more

How to Choose the Right SEO Niche for Your Career

SEO is no longer a one-size-fits-all profession. As businesses invest more heavily in organic growth, specialist roles have become increasingly common.

July 13 Read more

What to Expect in Your First 90 Days as an SEO Specialist

Starting your first SEO Specialist role is an exciting career milestone. Whether you're joining an agency, an in-house marketing team, or a growing digital business, your first three months are about much more than improving rankings.

July 10 Read more