Summary

Google Ads + Direct Booking Marketing Setup + SEO Foundations — London Short-Term Rental Brand (with handover playbook)

Part A — Google Ads & direct booking setup:

1. Google Ads account setup in OUR account — brand campaign, generic campaign (e.g. ‘serviced apartments Canary Wharf’), and retargeting

2. Conversion tracking connected to our booking engine (Guesty)

3. Retargeting audience setup for website visitors

Part B — SEO foundations:

4. Google Business Profile setup and optimisation for our brands/locations — categories, photos, services, review strategy, posting template

5. Technical on-page SEO for our new website: page titles, meta descriptions, heading structure, accommodation schema markup, page speed recommendations

6. Keyword map for our neighbourhoods (e.g. ‘short stay apartments Poplar’) and a location landing page template our content team will replicate per area

7. Internal linking and site structure recommendations

Part C — Handover:

8. A written playbook/SOP covering: campaign structure, negative keywords, bid strategy, weekly ads optimisation checklist, monthly SEO checklist, and the landing page content template

9. One 60-minute handover call

To apply, please include: (a) a hospitality or STR/hotel account you’ve run, (b) the ROAS or cost-per-booking you achieved, (c) one local SEO result you’ve delivered (map pack ranking, GBP growth), (d) one thing you’d do differently for a small London portfolio vs a hotel chain. Applications without these points will not be considered.

Fixed price. All work must be completed in OUR accounts (Google Ads, Google Business Profile, Search Console) with our admin access retained throughout.

To confirm you have read this job post in full, please include the word 'Glow house' at the very beginning of your cover letter.

Pay: £740.83 per month

Benefits:

Work from home

Work Location: Remote

Accommos LTD

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Project-Based: Google Ads + Direct Booking Marketing Setup + SEO Foundations — London Short-Term Ren