(AEO / GEO / AI-Native Discovery Support)

Alloy is seeking a Senior SEO & Search Strategist to lead organic search strategy across a portfolio of clients. This role is responsible for translating business goals into actionable search initiatives, guiding day-to-day SEO direction, and playing a critical part in helping clients adapt to AI-native search experiences, including generative results, entity-driven discovery, and evolving zero-click environments.

This is a strategic, client-facing role focused on ownership and decision-making, serving as the primary day-to-day search owner on assigned accounts. The ideal candidate is comfortable leading accounts and is expected to operate with a high degree of autonomy in setting priorities, making data-backed recommendations, and partnering closely with internal analytics, content, and paid media teams guiding execution to drive measurable growth.

The position reports to the Director of SEO & Analytics and plays a key role in scaling Alloy’s next phase of search strategy, including AEO and generative search visibility.

Primary Responsibilities

This is a hands-on strategic role. The ideal candidate can both define direction and execute key initiatives when needed, ensuring strategies move from recommendation to real-world impact. They should be comfortable independently leading client engagements and representing search strategy in executive-level conversations.

Search Strategy Leadership (SEO/AEO)

Own SEO strategy for assigned client accounts from planning through execution and optimization.
Direct keyword and intent strategy, identifying where search can drive measurable business impact and guiding supporting research.
Develop quarterly roadmaps aligned to business goals, not just rankings or traffic.
Develop and implement strategies that improve visibility within AI-generated results, answer engines, and entity-based discovery systems, aligning content and technical structure to support AI-native search experiences.
Guide structured content, schema, entity optimization, and content formatting strategies to increase visibility in AI summaries, featured snippets, and conversational search environments.
Support website launches, redesigns, and migrations by ensuring SEO best practices are incorporated from planning through post launch validation, including site architecture, content mapping, redirect strategy, and search performance continuity.
Translate complex search trends into clear client recommendations and priorities.
Lead client conversations related to performance, opportunities, and strategic direction.
Proactively evaluate industry shifts and translate emerging search developments into actionable strategy.
Ensure recommendations are implemented by driving projects forward, removing blockers, and maintaining momentum across client teams.
Accountable for driving measurable organic growth across assigned accounts, with clear alignment to client business objectives.

Performance Analysis & Insights

Use analytics platforms to evaluate search performance and uncover growth opportunities.
Connect SEO outcomes to meaningful business metrics such as conversions, pipeline, and engagement.
Evaluate and adapt strategies based on shifts in AI-generated search visibility and user interaction patterns.
Partner with analytics teams to ensure the right measurement frameworks are in place.
Provide insight-driven reporting that explains what happened, why it happened, and what to do next.

Strategic Execution & Implementation Leadership

Lead implementation of high-impact SEO initiatives while guiding broader execution across teams.
Personally execute critical workstreams when speed, complexity, or visibility requires senior ownership.
Translate strategy into actionable deliverables such as content briefs, optimization plans, and technical recommendations.
Partner with developers, content teams, and analysts to ensure initiatives are completed accurately and efficiently.
Validate outcomes post-launch and adjust based on performance data.

Cross-Functional Collaboration

Act as the search lead within integrated client teams that include paid media, analytics, and creative.
Provide SEO perspective during campaign planning and site initiatives.
Support internal knowledge building around AI driven search behavior.

Qualifications

Experience: 5-8 years of demonstrable experience in SEO, organic search strategy, or digital search consulting, preferably working at a marketing agency..
Analytical Skills: Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytics and Looker Studio.
SEO Tools: Familiarity with SEO and keyword research tools (e.g., ScreamingFrog, Ahrefs, Google Keyword Planner, SEMrush).
AI Search: Strong understanding of AI-driven search experiences, including generative search results, entity-based indexing, structured data, and zero-click search dynamics.
Certifications: Google Analytics proficiency required. Certification is a plus. Experience working with Google Search Console and Google Tag Manager is necessary.
Education: A bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired.
Soft Skills:Strong attention to detail and ability to manage multiple clients and projects simultaneously.
Excellent written, oral, and verbal communication skills.
High levels of integrity, autonomy, self-motivation, and an eagerness to learn.
Ability to communicate recommendations clearly to both technical and non-technical stakeholders
Comfortable operating independently and prioritizing work in a fast paced environment

Location & Requirements

This is a Hybrid/Remote role. Being based in Atlanta, GA is preferred.Please indicate on your application if you are a US citizen or are eligible to work in the United States without VISA sponsorship.

Alloy

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Senior SEO & AI Search Strategist