At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.
What’s been key to our success? Our people - we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!

We are currently recruiting for a SEO, AI Search Optimization (GEO) & Web Optimization Specialist to join our team. Reporting to the Head of Web Marketing, you will play a key role in driving Board’s organic growth, AI-search discoverability, and website conversion performance.
This is a hands-on, execution-focused role for a highly analytical digital marketer with strong SEO expertise and a passion for modern search experiences. You will help improve how prospects discover, engage with, and convert through Board’s digital ecosystem - across both traditional search engines and emerging AI-powered discovery platforms such as ChatGPT, Gemini, and Perplexity.
You’ll work closely with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimize website content, search visibility, user experience, and conversion performance.
This role is ideal for someone who thrives in a fast-paced B2B SaaS environment and is comfortable operating autonomously while balancing strategic thinking with day-to-day execution.

Key Responsibilities
SEO & AI Search Optimization (GEO)

Own day-to-day SEO and AI-search optimization initiatives across Board.com and relevant microsites

Continuously improve Board’s visibility across traditional search engines and AI-powered discovery platforms

Execute on-page optimization best practices including metadata, internal linking, content hierarchy, structured formatting, and schema markup where appropriate

Conduct keyword research, competitor analysis, search intent mapping, and AI prompt analysis to identify growth opportunities

Identify and close content gaps across different buyer personas, industries, and stages of the buying journey

Monitor keyword rankings, AI citations, brand mentions, and search visibility trends, translating insights into actionable optimization plans

Partner with development and web teams to prioritize and implement technical SEO improvements

Content Creation & Optimization

Independently write, edit, and publish SEO- and AI-optimized content including landing pages, FAQs, guides, solution pages, and long-form resources

Optimize existing website content to improve rankings, engagement, discoverability, and conversion performance

Balance human-centric storytelling with structured, AI-friendly content approaches

Collaborate closely with Product Marketing and wider stakeholders to maintain messaging consistency while preserving SEO best practices, ensuring content aligns with both user intent and business objectives

Conversion Rate Optimization (CRO)

Analyze website behavior data using GA4, heatmaps, session recordings, and other analytics tools to identify friction points and optimization opportunities

Support and execute A/B testing initiatives across landing pages and key conversion journeys

Recommend and implement improvements to page structure, CTAs, navigation, content flow, and engagement elements

Partner with Demand Generation teams to optimize landing pages supporting paid media, ABM, and campaign initiatives

Contribute to improving the overall website user experience and conversion efficiency

Analytics & Performance Reporting

Monitor and report on key organic and website performance metrics, including organic traffic growth, keyword rankings, AI-search visibility and citations, engagement metrics, conversion performance

Translate complex data into clear insights and recommendations for marketing stakeholders and leadership teams

Contribute to monthly reporting and executive visibility of search and web performance

Stay informed on evolving SEO, AI-search, and digital experience trends, proactively identifying opportunities for innovation

Skills & Experience
Required

Proven experience in SEO, organic growth, or search-focused digital marketing, ideally within a B2B SaaS environment

Strong understanding of modern SEO best practices, search intent optimization, and evolving AI-search trends

Experience creating and optimizing content that drives measurable improvements in organic visibility and engagement

Familiarity with AI-search optimization concepts including structured content, entity optimization, and conversational search behavior

Hands-on experience with tools such as GA4, Google Search Console, SEMrush, Conductor, or similar SEO platforms, Heatmapping and experimentation tools

Confident working within CMS platforms such as WordPress

Experience analyzing performance data and translating insights into actionable recommendations

Experience supporting or executing A/B testing and conversion optimization initiatives

Strong attention to detail, organizational skills, and structured thinking

Comfortable operating independently and managing multiple priorities in a fast-paced environment

Nice to Have

Familiarity with schema markup and structured data implementation

Understanding of technical SEO fundamentals and Core Web Vitals

Exposure to AI-search monitoring or prompt-tracking tools

Experience collaborating with developers and web teams on SEO implementations

Our commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!

Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.

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For further question, please refer to our Privacy Policy at https://www.board.com/en/privacy-policy

Board International

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SEO, AI Search Optimization (GEO) & Web Optimization Specialist