SEO Specialist

Eastbourne based with hybrid working

37.5 hours per week - Monday to Friday

Competitive salary plus benefits package

We have a fantastic opportunity for an experienced SEO Specialist to join our evolving Marketing department based at Albany House in Central Eastbourne. This new role brings great opportunity to shape our SEO strategy and drive organic growth across our Brewers.co.uk and Wallpaperdirect.com businesses.

In this commercially focused role you will take ownership of the Brewers and Wallpaper Direct SEO strategy and performance, building brand authority, increasing visibility in both traditional and AI-driven search and delivering measurable results.

Our SEO Specialist will play a vital role in shaping how customers discover Brewers and Wallpaper Direct online, combining content strategy, data insight and evolving search trends to maximise impact. If you are passionate about SEO and want to influence how a well established brand grows its digital presence, we would love to hear from you.

This is an excellent opportunity for someone who has a strong SEO background, (ideally in a retail or omni-channel environment), self motivated with a commercial mindset and who is able to identify opportunities and take ownership of delivery.

Ranked again in The Sunday Times Best Places to Work 2026, we are a fourth-generation family business who leads the marketplace globally, supplying decorating materials to Consumers and Tradespeople across the UK from our network to over 240 stores nationwide in the Brewers Group. Founded in 1904, we are proud to be a family business run on family principles with a clear vision to ‘play our part in making the world a brighter place’. We place great emphasis on the development and growth of our colleagues - our mantra is to ‘help one another succeed’. To find out more about working with us visit Home | Brewers Careers

We want every candidate to feel supported and able to succeed. If you are neurodivergent or have a disability and need reasonable adjustments during the application or interview process, just let us know and we will do everything we can to make it work for you.

What does the role of SEO Specialist involve?

Taking ownership and delivering the SEO roadmap across our Brewers and Wallpaperdirect businesses
Driving organic performance, including traffic, revenue and ROI
Leading content SEO strategy, including keyword research and search intent analysis
Identifying opportunities to grow authority through content, outreach and partnerships
Analysing and reporting on performance, competitor activity and trends
Developing and evolving our approach to AI-driven search (GEO)
Collaborating with internal teams and stakeholders to embed SEO across campaigns
Support technical SEO priorities in partnership with internal teams and agencies
Managing external SEO agencies and supplier relationships

Who we are looking for to join the team:

Strong background in SEO, ideally within a retail or omni-channel environment
Proven experience driving organic growth through content and off page activity
Good understanding of both on page and off page SEO (technical knowledge beneficial)
Experience working with tools such as GA4, Search Console and SEMrush
An interest in emerging trends, including AI and generative search (GEO)
Strong analytical skills with the ability to turn data into actionable insight
Confident communicator who can explain SEO to non specialists and strong stakeholder communication skills
A collaborative and adaptable approach with the ability to influence across teams
Highly organised, proactive and able to manage multiple deadlines in a fast-changing landscape
Proficient in Microsoft Office to an intermediate level including Word, Excel, PowerPoint and Outlook

In return we offer a comprehensive benefits package consisting of:

Competitive salary
Generous holiday allowance - increasing with service
Free life assurance
5% of your salary employer contribution to the pension plan (subject to employee contributions)
Stream - a money management app that gives you access to a percentage of your pay as you earn it
Employee Assistance Programme - accessible to colleagues, partner/spouse and dependents
Virtual GP service for yourself and any dependent children to be able to access unlimited medical advice when you need it
Medicash, an optional funded scheme where you can claim money back for routine healthcare treatments
Brewers Colleague discounts giving you huge savings on home improvements
Discounts and rewards with selected partners - major high street brands, supermarkets etc
Additional financial assistance such as Cycle to Work Scheme, Season Ticket Loans and Helping Hand Loan Scheme for times of crisis
Comprehensive Induction Programme and ongoing development
After a qualifying period, you will also be eligible for additional benefits such as profit related pay, enhanced Maternity/Paternity/Adoption pay and a chance to use our Holiday Homes

To apply for this exciting opportunity, please click the Apply Now button on this page to complete the mandatory application form. Please note -this role may be removed from listings before the closing date if we are successful in finding an appointment.

Please ensure you fully complete the application process if you wish to be considered for this position. We are unable to respond to any applicants that do not complete the process.

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SEO Specialist