Overview
We are seeking a dedicated and detail-oriented SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for enhancing our online presence through optimisation strategies, content management, and data analysis. This role offers an excellent opportunity for individuals passionate about digital marketing and search engine optimisation to develop their skills within a dynamic environment. The position is paid and suitable for both entry-level applicants and experienced professionals looking to expand their expertise in SEO.

Duties

Conduct comprehensive keyword research to identify target phrases and optimise website content accordingly.
Implement on-page optimisation techniques, including metadata, header tags, and internal linking strategies, to improve search engine rankings.
Manage and update content management systems such as WordPress, ensuring all content is optimised for SEO best practices.
Analyse website performance using tools like Google Analytics and Google Search Console, providing actionable insights to improve visibility.
Utilise Google Tag Manager to track user interactions and gather data for ongoing optimisation efforts.
Enhance website structure through HTML and CSS adjustments to improve crawlability and user experience.
Monitor competitors’ SEO strategies to identify opportunities and stay ahead in the industry.
Manage social media channels to support overall SEO objectives by increasing engagement and driving traffic.
Collaborate with content creators to develop optimised blog posts, articles, and other digital content aligned with SEO goals.

Requirements

Proven experience with WordPress or similar content management systems.
Strong understanding of SEO principles, metadata optimisation, and search engine algorithms.
Familiarity with HTML, CSS, JavaScript, and website architecture optimisation techniques.
Proficiency in using Google Search Console, Google Analytics, and Google Tag Manager for data analysis and reporting.
Knowledge of social media management tools and strategies to enhance online visibility.
Ability to interpret analytics data to inform optimisation strategies effectively.
Excellent organisational skills with the ability to manage multiple projects simultaneously.
Strong communication skills and a proactive approach to problem-solving. This role provides an engaging environment where innovative ideas are valued, offering opportunities for professional growth within the field of digital marketing and search engine optimisation.

Job Types: Full-time, Permanent

Pay: £12.21 per hour

Benefits:

Company pension
Employee discount
Free flu jabs
Free parking
On-site parking
Store discount

Work Location: In person

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SEO Specialist