SEO Strategy Consultant /Executive (Healthcare / Pharmacy – 123-meds.co.uk)

Role Overview
We are seeking a highly commercial, results-driven SEO Strategy Consultant to lead organic growth for 123-meds.co.uk, a UK-based online pharmacy. This role is accountable for delivering measurable business outcomes, not just activity. The consultant will define the SEO strategy, build and manage an outsourced SEO team, and develop data-driven forecasts and projections to guide investment and expectations.

Key Responsibilities

Own and deliver the SEO strategy with clear accountability for traffic, rankings, and revenue growth
Build, structure, and scale an outsourced SEO team (agencies, freelancers, offshore resources)
Develop SEO forecasts and projections (traffic, rankings, revenue) based on keyword opportunities, market trends, and conversion data
Model different growth scenarios and define expected ROI from SEO initiatives
Set clear, outcome-based KPIs and hold external partners accountable for performance
Translate forecasts into actionable roadmaps and prioritised workstreams
Conduct and oversee technical SEO improvements (crawlability, indexing, site performance, Core Web Vitals)
Lead high-intent keyword and content strategy aligned to commercial goals
Review and approve all SEO deliverables, ensuring quality, accuracy, and compliance
Ensure all SEO activity aligns with UK healthcare regulations and YMYL/E-E-A-T standards
Continuously monitor performance vs forecast, adjusting strategy based on data
Report clearly to stakeholders on performance, risks, and opportunities

Requirements

Proven track record of delivering measurable SEO growth tied to revenue
Strong experience in SEO forecasting, modelling, and projections
Experience building and managing outsourced SEO teams
Deep expertise across technical SEO, content strategy, and authority building
Strong commercial mindset with the ability to prioritise based on ROI
Experience in regulated industries (healthcare, pharmacy, finance, etc.) preferred
Advanced proficiency with SEO and analytics tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush)
Strong analytical and data interpretation skills

Nice to Have

Experience in e-commerce, online pharmacy, or telehealth
Experience building SEO functions from scratch or scaling them significantly
Familiarity with CRO and full-funnel optimisation

Success Metrics

Delivery against forecasted traffic, rankings, and revenue targets
ROI from SEO activity vs projections
Speed and effectiveness of outsourced team execution
Improvements in technical SEO health and site performance
Compliance and quality of healthcare content

Pay: £30.00-£40.00 per hour

Work Location: Remote

CMP HEALTHCARE

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