You're reading this because you've written one of the most successful business newsletters and sold 10s of millions in product under tight deadlines, changing targets, and long hours. You’re ready to put your skills to use in a more consistent, less frantic, and more stable environment. You know the best newsletters and subscribe to get ideas for your own work. You don’t get excited when you see a forty two percent open rate; that’s your standard. You understand the ever changing factors that determine whether your in the spam or the main inbox that completely shifts performance.

If I had to sum YOU up, I would say you are influential without feeling pushy. You’ve got an accurate BS meter and get turned off when sales people stretch the truth… you can smell it. You love taking complex ideas and turning them into simple, engaging, and inspiring messages. You can switch between blog, newsletter, x post, or a sales email while keeping the brand voice consistent. You’re the person who’s getting asked how to use Manus Browser Extensions and other AI tools to the fullest. You’re so good at using the AI tools, nobody can tell you used AI. They’re asking you… “Did you use AI? Because this was TOO GOOD. I’ve never seen AI do that.”

You take pride in your craft and having your content sell, drive traffic, get views, drive responses, and drive action.

If you love marketing and want to build the most influential newsletter in GO TO MARKET for consumer-focused brands (Real Estate Investing Marketing, Solar Marketing, Roofing Marketing, Home Services Marketing), this is your role.

Skills and Responsibilities

Must Have

You communicate with numbers in terms of results
You’re a self starter who’s naturally (and respectfully) pushing others
You’re THE GUY or THE GAL for email marketing, newsletters, blog writing, and copywriting
You know HubSpot (what we use) as well as the top 5 other options, just because you can’t stand not knowing the latest tech related to your job
Ability to write in multiple tones including educational, conversational, promotional, and editorial
You’re a thought leader in mail best practices including segmentation, subject lines, preview text, calls to action, and deliverability
Easily find the gold in long form content such as videos, webinars, or product updates and to repurpose and make the most effective written content
Ability to work independently and manage multiple deadlines confidently
High attention to detail including grammar, formatting, links, readability, and tracking
Always A/B testing
SEO fundamentals including keyword research and on page formatting
Are a master collaborator across multiple departments

Bonus Skills

Familiarity with analytics tools such as HubSpot reporting or Google Analytics
Experience building editorial calendars or structured content workflows

About the Team:

The Head of Written Content reports directly to the Head of Marketing. You will partner with the product team, media team, and success team to ensure that all written communication is accurate, engaging, and aligned with our business goals.

You will eventually own the full life cycle of written content which includes planning, drafting, revising, formatting, sending, and reporting. You should be comfortable giving and receiving feedback, adjusting based on data, and communicating clearly when timelines shift.

About Us:

DealMachine is the highest-rated app for homeowner data. We provide 700 filters on all US homes and homeowners. Our primary customers are real estate investors, solar installers, and roofing companies. We allow them to build a targeted marketing list to reach their customers.

Values at DealMachine:

There’s no need for overtime: At every level of our organization, each member of our team is so efficient, organized, and precise that there’s never a need for anyone to work outside scheduled hours. Our processes are crystal-clear and we get things done right the first time. When our team is spending time with their family and friends, they’re not distracted by thinking about work problems. There’s no overtime, and that includes mental overtime.

Always tell the truth: There’s never a need to hide a mistake, because each of us is confident enough to own it when we’ve done something wrong. When we discover an issue, we proactively tell relevant DealMachine members just that. The raw truth is so rare that we benefit from the immense trust that we’ve built with each other and our members. It’s a huge advantage for our team. We know that spinning bad news in order to sound “better” does not fool anyone. We confidently disclose problems and communicate right away: “We don’t have a solution yet but we are working on one.”

Take ownership: Everyone operates under the assumption that if something has gone wrong, it’s our own fault. We do not sit back and continue to watch problems grow. We know that we all play a crucial role in the success of DealMachine, and therefore we take individual ownership when things don’t go as expected. When a DealMachine team member observes a problem on another team, they work through their leader to solve it, or step in to help gracefully without fear of political repercussions.

Document what we learn: Every time someone solves a new problem, completes a process, streamlines an existing process, or learns something new, they add detailed notes and instructions to our Playbook so that everyone on the team can learn and grow through each other. This allows everyone on the team to be fast and efficient.

Have hard conversations: Without hesitation, our team is ready to have difficult conversations from the moment an initial problem occurs. We’ve built immense trust as coworkers by being open, forthright, and tackling problems head-on as soon as they arise. We never have to worry that someone is holding on to negative feelings

Read the play: Our team does not need to wait around for detailed instructions before jumping into a project. Each of us are confident in our roles, and when we’re given an outline of what needs to be done, we know that we can find a way to accomplish it without someone watching over our shoulder at every step.

Benefits at DealMachine:

Competitive salary: We pay at or above market salary in most cases
Health / Dental / Vision insurance: We cover 100% of the employee premiums and significantly subsidize family plans.
Flexible Work Schedule
Retirement IRA with a 3% company matching.
Great tools: Each employee receives an Apple Macbook laptop and a 27” external monitor. We’ll also purchase any of the software or hardware you need.
Complete transparency: Everyone has access to business metrics and financial information about the company.

DealMachine

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