Role: SEO Manager

Work Type: Permanent (38.75 hours per week)

Location: Maidenhead (3 day's on site, Hybrid working)

Salary: Up to £55,000 per annum

Join us as an SEO Manager and take ownership of our organic search strategy, driving high-quality lead generation, increasing online visibility, and supporting business growth. This is a fantastic opportunity to combine technical SEO, content strategy, and conversion optimisation within a regulated environment, working closely with Marketing, Compliance, Legal, and Product teams.

What You'll Be Doing

Own and deliver the SEO strategy to drive leads and revenue growth.
Improve website performance through technical SEO and Core Web Vitals optimisation.
Create and optimise high-quality, FCA-compliant content.
Increase organic rankings, traffic, and search visibility across key pages.
Lead local SEO activity, including Google Business Profile optimisation.
Plan and deliver CRO tests to improve user journeys and conversion rates.
Build and maintain SEO performance dashboards using GA4 and Looker.
Collaborate with internal teams and external agencies to deliver SEO initiatives and results.

What we're looking for

Proven experience developing and delivering successful SEO strategies.
Strong technical SEO knowledge, including site structure, crawlability, and Core Web Vitals.
Experience creating and optimising content that drives organic traffic and leads.
Proven ability to improve organic rankings, website visibility, and conversion performance.
Hands-on experience with SEO and analytics tools such as GA4, Search Console, Ahrefs, or SEMrush.
Experience managing local SEO activity, including Google Business Profiles and location pages.
Strong data analysis and reporting skills, with the ability to turn insights into action.
Experience working with multiple stakeholders, agencies, or cross-functional teams in a fast-paced environment.

Why this role?
This is an excellent opportunity to take ownership of a high-impact SEO function, shape organic growth strategy, and directly influence lead generation and business performance within a growing, data-driven organisation.

What you can expect from us
Whether you're stepping into broader responsibility or deepening your expertise, we'll support you with a benefits package designed to help you thrive, both professionally and personally.

Time to recharge- 25 days' annual leave plus bank holidays, giving you the space to rest and maintain a healthy balance.
Recognising your impact- Opportunity to earn a yearly bonus of up to £500.
Healthcare when it matters- Private medical cover for you, giving peace of mind and quicker access to treatment.
Planning for your future- 4% matched pension contribution to help you build long-term financial security.
Peace of mind- Life assurance cover at 2x your salary to support your loved ones.
Support when you need it- Access to a 24/7 Employee Assistance Programme, occupational health services and confidential counselling.
Developing your potential- Ongoing development opportunities, including apprenticeships and clear career progression pathways.
Everyday savings and perks- Access to MyStaffShop, our employee rewards platform, offering savings across high street and online retailers, alongside eyecare support, flu jabs and additional lifestyle discounts.
Making work easier- Free on-site parking available at most of our locations.

Why Life Services Group
Life Services Group exists to help every family in Britain navigate the hardest moments of life. We bring together trusted names across funeral services, crematoria and cemeteries, legal services, direct cremation and wills, including Dignity Funeral Directors, CMG, Simplicity Cremations, Dignity Legal Services and Farewill, so families can get more of the support they need in one place.

Our ambition is to support one in three families across the UK as they plan for, navigate and deal with death. We want to set a new standard for care, service and simplicity across the sector.

Death is part of life, and being there for families when it matters is what we do. That means making difficult moments feel more supported, more straightforward and more human.

We are building a modern group that supports families at every stage, from planning ahead with wills and funeral plans, to arranging a funeral, cremation or burial, and managing probate afterwards. This is a defining moment for our business. With stronger foundations, clearer strategy and real momentum, we can change end-of-life care for the better. We are modernising how we work, investing in our colleagues and technology, and helping more families than any one brand could alone.

Wherever you work in Life Services Group, in one of our local teams, specialist brands or group functions, you'll be part of work with meaningful purpose. You will help families through some of life's hardest and most important moments.

Across all our brands, we want colleagues to grow with us through better training, stronger support, modern tools and clearer opportunities to build skills and confidence. You'll be part of teams who care deeply about what they do, look out for each other and take pride in doing work that matters.

You will also help shape the future of end-of-life care. That means making support simpler, more connected and more human for families, while each brand keeps the identity, expertise and community connection people already know and trust.

If you want a career with meaningful purpose, room to grow with us and the chance to shape the future, find your Life's work.

FCA Statement
Dignity is part of a group that includes FCA-regulated activities, and some roles may be subject to relevant training, screening, conduct, and regulatory requirements. This will be confirmed as part of the recruitment process.

Equality, Diversity and Inclusion Statement
Our vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate, and no fees will be payable.
We reserve the right, depending on application numbers, to close or extend the closing dates for positions; we would therefore recommend an early application.

Dignity Funerals Limited

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