SEO Specialist - Dollar Loan Center (On-site - headquartered in Las Vegas, NV)

We are seeking a talented SEO Specialist to join our team. As an SEO Specialist, you will be responsible for optimizing our website to increase organic traffic and improve search engine rankings. This candidate will be responsible for supporting organic search efforts of Dollar Loan Center and its subsidiaries (Currently operating in Nevada, Utah, Idaho and Wisconsin with 90 store locations).

Responsibilities will include monitoring rankings, working closely with the marketing department on strategy, technical execution of SEO campaigns, content production or outsourcing, and a variety of other related tasks. The successful candidate must be able to work independently in a fast paced, entrepreneurial environment while aligning multiple priorities. If you are passionate about SEO and have the skills to drive organic traffic, we encourage you to apply today!

About Dollar Loan Center

Dollar Loan Center is a leading provider of short-term consumer loans, headquartered in Las Vegas, Nevada. For over two decades, we've built our reputation on providing fast, friendly, and responsible financial solutions to our customers. Our marketing and technology teams play a major role in supporting that mission-creating secure, efficient, and user-friendly digital experiences across our customer and internal platforms.

Duties:

Conduct keyword research and analysis to guide content optimization
Optimize website content, meta tags, and on-page elements for improved SEO performance
Monitor and report on website traffic and performance using tools like Google Analytics
Implement technical SEO strategies to enhance site speed and user experience
Collaborate with content creators to develop SEO-friendly content
Manage Google Search Console for website indexing and performance tracking
Utilize social media management for SEO benefits
Stay updated on industry trends and algorithm changes to adjust strategies accordingly
Manage and oversee all SEO implementation including on-page technical optimization, back/internal linking, and content creation across desktop and mobile
Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
Work closely with organization stakeholders to research, plan, and execute on various SEO strategies to improve our overall metrics
Manage directory listings and responses (yelp, google business profile)
Build reports that summarize web performance for both local SEO and website search rankings
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Identify trends and insights, and optimize webpages based on the insights
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies with particular emphasis on AI. Provide thought leadership and perspective for adoption where appropriate

Qualifications:

Proven experience as an SEO Specialist or similar role at least 2-3 years of experience.
Proficiency in E-commerce SEO strategies
Attention to detail and a proven ability to manage priorities
Strong understanding of CSS, metadata, and content management systems
Knowledge of search engines and their ranking factors and all the latest SEO industry trends
Familiarity with conversion optimization techniques
Experience with SEM (Search Engine Marketing) . Excellent problem-solving skills and communication skills
Analytics skills such as web analytics (Google Analytics/Adobe), dashboarding tools (Data Studio/Tableau), data manipulation (Excel/SQL), SEO platforms (SEMrush/Ahrefs/Google Search Console), and project management tools
Ability to conduct in-depth research and analysis for SEO improvements
Familiarity with AI: OpenAI, Grok, Gemini, ChatGPT, Copilot
Knowledge of Google Search Console for monitoring website performance
Experience in social media management for SEO purposes

Why Join Dollar Loan Center?

Competitive salary and performance-based bonuses
Health, dental, and vision insurance
401(k) with company match
Generous paid time off
Opportunities for professional growth and continued learning
Work with a collaborative and mission-driven team making a real impact in financial services

Dollar Loan Center

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SEO Specialist