THE OPPORTUNITY

We're seeking an experienced SEO Director to lead and grow Domaine's SEO practice across a portfolio of world-class ecommerce brands spanning fashion, beauty, food, and lifestyle. This is a senior, strategic role with real autonomy — you'll own the SEO function end-to-end, set the direction for how the practice evolves, and build the team behind it. If you're someone who wants to do meaningful work with brands you're proud of, this is that role.

The space is moving fast. AI Search and GEO are reshaping how brands get discovered, and we want someone who finds that genuinely exciting — who stays ahead of the curve, experiments, and brings fresh thinking to a practice that's still being defined. You'll have the room to push the work forward, not just maintain it.

You'll inherit an established, active practice — not a blank slate. There's a portfolio of retainer clients, active site migrations, project work, and a sales pipeline in flight. Infrastructure, tooling, and templates are already in place. The opportunity is to take what's been built, make it better, and scale it into something you're proud of.

RESPONSIBILITIES

Client SEO & GEO Strategy and Execution

Own SEO/GEO strategy across a portfolio of ecommerce brand clients — retainers, site migrations, and ad hoc project work
Understand each client's competitive landscape and build strategies spanning technical, on-site, and off-site SEO
Translate strategy into a clear, actionable roadmap; prioritize and sequence work across a cross-functional team
Conduct technical SEO audits, diagnose issues, and define remediation specs for engineering to execute
Set content strategy and topic direction; collaborate with client brand teams on editorial planning and review content before publication
Lead AI Search and GEO strategy: LLM visibility, cited page tracking, LLMS.txt, and conversational content frameworks

Client Communication & Reporting

Build trust with clients through clear, confident communication — translating complex SEO thinking into language that drives alignment
Plan and lead regular client calls and monthly reporting presentations, tracking KPIs and progress against strategic goals
Monitor performance proactively and surface insights before clients ask — own GSC, KPI dashboards, and AI Search visibility tracking
Oversee SEO for site migrations: URL mapping, redirect logic, metadata specs, schema and robots/sitemap guidance, and post-launch QA

Building the SEO Practice

Define and evolve Domaine's SEO and GEO service offering as the space changes
Build cross-functional relationships across engineering, design, strategy, UX and client services
Improve ways of working, best practices, templates, and reporting methodologies that scale
Hire and grow a team capable of supporting an expanding book of SEO work
Support the sales team through audits, proposals, scoping, and pricing conversations
Educate the broader Domaine team on SEO/GEO to strengthen sales cycles and project delivery

Thought Leadership & Innovation

Stay ahead of the curve on SEO, GEO, AI Search, and agentic search developments
Experiment with new approaches and bring fresh thinking to a rapidly evolving space
Champion innovation internally — push the practice forward and help define what next-generation SEO looks like at Domaine
Own SEO strategy for domaineworldwide.com: pillar keyword coverage, performance monitoring, and authority-building

WHAT WE'RE LOOKING FOR

Above all, we're looking for three things: someone who communicates exceptionally well with clients and teammates; someone with genuine curiosity and a desire to keep learning in a space that never stands still; and someone scrappy and hardworking enough to be energized by the challenge of building and scaling a department.

Essential

Proven SEO expertise with demonstrable results across ecommerce brands
Strong technical SEO foundation: auditing, diagnosing, and speccing fixes — even when you're not the one implementing them
Natural ability to juggle priorities and stay proactive across multiple client accounts
Experience collaborating cross-functionally — with engineering, content, design, and sales teams
Proficiency with GSC, SEMrush, Google Analytics, and SEO crawling tools
Desire to build and grow — excited by the prospect of hiring and scaling a team and practice

Preferred

Experience in a digital agency or multi-client environment
Hands-on Shopify experience (platform knowledge a significant plus)
Familiarity with AI Search / GEO strategies and LLM visibility monitoring
Experience directing content strategy without owning content production
Background in business development: audits, proposals, and pricing
Experience hiring or managing junior SEO team members

PERKS & BENEFITS

Competitive healthcare with dental & vision
Retirement savings plan with employer matching
Generous PTO policy with paid end-of-year closure
Flexible working schedule

Remote-first culture
Home office stipend
Apple gear
Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Domaine

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