The Role

You will own FinregE's SEO strategy, content production, and AEO (Answer Engine Optimization) initiatives. You will write and publish blog posts, optimize landing pages, implement structured data, track performance, and ensure our website ranks for high-value RegTech and compliance keywords.

Key Responsibilities

SEO Strategy: Develop and execute a comprehensive SEO strategy targeting RegTech, compliance, and financial regulation keywords
Content Production: Write 2-4 blog posts/month on regulatory change, compliance workflows, AI in RegTech, and industry-specific insights (Banking, Insurance, Payments, Crypto, ESG)
AEO Optimization: Optimize content for AI answer engines (Google SGE, Perplexity, ChatGPT) using structured data, direct answers, and FAQ schemas
Keyword Research: Identify and prioritize high-intent keywords (e.g., "regulatory horizon scanning," "automated compliance software," "AI policy mapping")
Landing Page Optimization: Update and optimize 30+ SEO landing pages with fresh content, keyword targeting, and conversion-focused CTAs
Structured Data: Implement and maintain JSON-LD schemas (FAQ, Article, Organization, Product) across all pages
Analytics & Reporting: Track traffic, rankings, and conversions using Google Analytics 4, Search Console, and Ahrefs/Semrush; provide monthly performance reports
Link Building & Outreach: Identify backlink opportunities within the RegTech, financial services, and compliance communities
Content Calendar: Plan and maintain a content calendar aligned with regulatory deadlines, product launches, and industry events

Required Skills & Experience

3+ years of SEO and content marketing experience, preferably in B2B SaaS, RegTech, or financial services
Proven track record of improving organic traffic and keyword rankings
Strong writing skills with ability to produce clear, authoritative content on complex regulatory topics
Experience with Ahrefs, Semrush, or similar SEO tools
Understanding of structured data, schema markup, and AEO principles
Familiarity with headless CMS platforms (Sanity.io, Contentful, or WordPress)
Ability to interpret analytics data and translate insights into actionable recommendations

Nice to Have

Existing knowledge of financial regulation (Basel, MiFID, DORA, FCA, PRA, MAS, APRA)
Experience with RegTech or compliance technology products
Understanding of AI search and generative AI optimization trends
Background in financial services, law, or regulatory affairs

What You'll Work On

Growing organic traffic for high-value RegTech keywords
Producing thought leadership content that positions FinregE as an authority in AI-powered compliance
Optimizing product pages (Horizon Scanning, Global Rules Library, Policy Mapping, Compliance Workflows) for search visibility
Ensuring all 200+ blog posts and 30+ SEO landing pages rank effectively
Building a content pipeline that supports lead generation and demo bookings

How to Apply

Please send your CV and a short note answering:

Share 1-2 examples of SEO/content work you've done in B2B or technical industries.
How do you approach AEO and optimizing content for AI answer engines?
What would be your first 30 days at FinregE?

Pay: £45,000.00-£55,000.00 per year

Work Location: Hybrid remote in London E14

FinregE Limited

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