Agency :

Havas Media

Job Description :

#MV-LI1

Your role

This is a senior leadership role for an experienced SEO professional who can own a complex account from strategy through to delivery. You will define how search drives commercial growth — setting priorities, shaping content direction, and coordinating multiple specialist teams to make it happen.

You will be collaborating with the Senior SEO Lead on the account day-to-day. You will help them set the tone, make calls, and take accountability for outcomes. This is not a hands-off coordination role — you will bring genuine depth across content strategy, technical SEO, and client management, and you will use that expertise to lead teams who trust your judgement.

What’s in it for you?

Senior strategic ownership — shape how search drives commercial outcomes on a high-profile account, with real autonomy and accountability
Cross-disciplinary exposure — work alongside data analysts, CX strategists, developers, and performance media experts
Direct client impact — build relationships with senior stakeholders and see your strategy deliver results at scale
Shape the future of search — work at the intersection of SEO, content, AI discovery, and digital PR as the search landscape evolves

What You'll Do

SEO Strategy & Account Direction

Develop and own the SEO strategy across technical, content, and brand workstreams in collaboration with the Account Lead
Translate business objectives into prioritised, commercially framed SEO programmes
Identify market opportunities through competitor intelligence, keyword landscape analysis, and audience demand signals
Anticipate algorithmic and industry shifts — particularly around AI-driven discovery — and adapt strategy proactively
Lead strategic reviews and present with clarity and confidence to senior stakeholders

Content Strategy & Editorial Leadership

Own the content strategy: topic prioritisation, keyword mapping, content type mix, and editorial direction
Lead keyword research and content architecture decisions to ensure the site structure supports — not undermines — rankings
Commission and QA content briefs to a high standard, ensuring every piece has a clear search and commercial rationale
Oversee blog and editorial content performance — identifying what to optimise, consolidate, or retire
Ensure content investment is grounded in real demand data, not assumptions or internal preferences
Guide the content team with a strong editorial perspective: you know what good looks like and are not afraid to push back

Client & Account Management

Lead day-to-day client communication with authority and clarity — proactive, not reactive
Build strong, trust-based relationships with senior client stakeholders
Translate SEO performance into commercial narratives — connecting rankings and visibility to revenue outcomes
Manage client expectations through migrations, algorithm changes, and periods of strategic transition
Present strategies, roadmaps, and performance reviews with confidence at a senior level
Identify opportunities to grow the scope and value of the engagement over time

Technical SEO Oversight

Provide strategic oversight of technical SEO workstreams: audits, crawl health, indexation, and site architecture
Lead SEO input into website migrations — from recommendations through to pre- and post-launch checks
Own the international SEO approach: market prioritisation, hreflang strategy, and localisation requirements
Ensure technical recommendations are clearly communicated to developers and correctly implemented

Performance Measurement & Reporting

Define KPIs that connect SEO performance to the client's commercial objectives
Oversee the data infrastructure: GA4, GSC, SEMrush, Ahrefs, and dashboard platforms
Produce and present performance reports that deliver insight and recommended actions — not just data
Ensure SEO and PPC teams are aligned to avoid cannibalisation and maximise combined search presence

What you bring

5–6 years of SEO experience, with at least 2 years at a senior level on complex or high-value accounts
A strong content strategy background — you have shaped editorial programmes, not just briefed individual pieces
A track record of managing senior client relationships, including leading difficult conversations and presenting to commercial decision-makers
Experience coordinating multiple teams simultaneously — developers, writers, agencies — without having direct management authority over all of them
The ability to move between strategic thinking and detailed execution — you can write a strategy deck and review a technical audit in the same week
Commercial fluency: you frame SEO outcomes in terms of business impact, not just search metrics
Strong working knowledge of GA4, GSC, SEMrush, and Ahrefs — enough to build reporting infrastructure and interrogate data independently
Clear, confident written and verbal communication — your briefs are clear, your presentations compelling, your client updates proactive
Proactive and self-directed: you read the account, identify what matters most, and make it happen without being chased
Familiarity with AI-driven search and LLM brand perception — how brands appear in generative search results and how to influence it

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Havas Group

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