Group SEO Manager

Company Profile

A unique opportunity has arisen to join a dynamic, family-owned, entrepreneurial group of companies growing both organically and through acquisition.

The group has an extraordinary track record of never making a redundancy in 36 years, alongside decades of community, charity, and philanthropic work.

If you want to be recognised and valued as an individual based on your contribution and results, this could be your new working family home. The successful candidate will have genuine career progression opportunities as they thrive within the role.

The company believes in long-term thinking, strong values, and putting people and customers at the heart of everything they do. Their culture is built on honesty, trust, integrity, and teamwork, with a strong focus on delivering meaningful commercial impact through smart, data-led decisions.

This is an opportunity to take ownership of Group-level SEO performance and play a pivotal role in shaping the future growth of multiple brands.

The Opportunity

With ambitious growth plans and increasing digital demand, we are looking for a commercially minded Group SEO Manager to lead the strategic planning and execution of our SEO roadmap across multiple brands and websites.

This role is ideal for an SEO expert who thrives on turning data into action, moving quickly from insight to implementation, and working cross-functionally to drive measurable growth in reach, relevant traffic, and conversions.

You will work closely with Web Development, Sales, Content, and senior leadership to ensure search optimisation aligns with wider marketing activity and commercial objectives.

Key Responsibilities

Strategy & Leadership

Develop and execute long-term, scalable SEO strategies aligned with group (and individual) growth targets and OKRs

Own the SEO roadmap across multiple websites and brands
Translate SEO performance into commercial results
Mentor and upskill team members where applicable

Technical SEO

Identify and resolve issues relating to crawlability, indexing, site architecture, page speed, mobile usability, and schema markup
Produce clear technical requirements for developers
Conduct regular technical audits and oversee implementation

On-Page & Content Optimisation

Perform in-depth keyword research and search intent analysis
Optimise meta data, headings, internal linking, images, and on-page copy
Partner with internal teams to ensure SEO best practice and produce high-quality output
Support AI-assisted content creation where appropriate

Off-Page SEO

Develop and execute ethical, high-quality link-building strategies
Build digital PR and backlink acquisition campaigns to strengthen domain authority

Paid Search (Google Ads) Management

· Fully manage and optimise Google Ads accounts across the Group

· Monitor performance, budgets, and ROI to ensure efficient spend

· Launch, adjust, or pause campaigns in response to business needs

· Shift budgets strategically based on performance and priorities

· Identify new campaign opportunities to support growth targets

· Align Paid and Organic strategies for maximum search visibility

Analytics & Reporting

Monitor rankings, traffic, engagement, and conversions
Produce regular performance reports with clear, actionable insights
Use data to prioritise opportunities and refine strategy

Collaboration

Work cross-functionally with web developers, designers and sales teams
Align SEO and Paid Search strategies for maximum SEM efficiency
Communicate priorities and performance clearly to senior leadership

Market & Algorithm Monitoring

Stay ahead of search engine algorithm updates and industry changes
Monitor competitor performance and emerging trends
Maintain strong knowledge of AI-driven search developments

Key Requirements & Skills

Experience

3 to 5+ years in an SEO Manager or Senior SEO role
Proven track record delivering measurable SEO growth
Experience managing SEO across multiple websites or brands
Strong awareness of current and emerging SEO trends, including AI (GEI, AIO, AEO, SGE, and E-E-A-T)
Hands-on experience managing Google Ads campaigns and budgets
Strong understanding of PPC performance metrics and optimisation
Ability to balance SEO and Paid Search for holistic SEM performance

Software / Tools

GA4
Google Search Console
Looker Studio
SEMrush / Ahrefs or similar
Brevo or equivalent

Technical Knowledge

Working knowledge of HTML, CSS, and CMS
Strong understanding of technical SEO best practices

Core Skills

Highly analytical and data-driven
Excellent verbal, written, presentation, and communication skills
Commercially aware with revenue / profit focus
Strong problem-solving ability

Motivation & Behaviours

Self-starter with high ownership mentality
Adaptable and curious about new technology
Customer-centric mindset
Comfortable in a fast-paced environment
Results-focused and accountable

Additional Advantages

Content writing experience
Content marketing strategy experience
Knowledge of AI tools for content and SEO workflows
Email Marketing

Location

Full-time or part-time. Office based. Stevenage.
A subcontractor or consultancy arrangement may be considered for the right candidate.

Job Type: Full-time

Pay: £40,000.00-£65,000.00 per year

Work Location: In person

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Group SEO Manager