Who are we

Founded in 1896, Knight Frank was registered as Knight Frank LLP a Limited Liability Partnership, on 3 November 2003, registered in England & Wales at 55 Baker Street, London, W1U 8AN with the registered number of OC305934. Headquartered in London, UK, Knight Frank is one of the world's leading independent real estate consultancies. We work responsibly in partnership to enhance people's lives and environments in over 50 Markets, 600+ Offices, 20,000+ People, 1 Global Network.

At the heart of all we do are our Clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients’ unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property. Through our deep understanding of key markets and sectors – both emerging and established – we are dedicated to meeting and exceeding their property goals.

A true partnership is a balanced one, and our People are passionate about, and committed to, making our business inclusive and diverse. We give every individual the space and opportunity to perform at their best and be recognised for the immense value they bring. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm and shape the future of real estate, the built environment and the impact on the communities we serve. Our collaborative and engaged teams provide excellent and dedicated client service. In our workplace, opinions are respected, everyone is invited to contribute to the success of our business and innovation, and new ideas are celebrated.

In 2021 we celebrated our 125th anniversary and set out Our Desired Future, cemented in three pillars: People Potential, Client Centricity and always Creating our Future, together. Learn more about what sets us apart here.

About The Role

Knight Frank is seeking a senior-level SEO and GEO strategy leader to drive organic growth, lead generation, and technical search performance across Knight Frank’s digital platforms.

This role will own the strategic direction for both traditional Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO), ensuring Knight Frank’s web ecosystem is discoverable, technically robust, and positioned to perform across evolving AI-driven search experiences.

The successful candidate will combine deep technical SEO expertise with strong commercial acumen and cross-functional leadership. You will work closely with Product, UX, Engineering, Content, and Marketing teams to optimise our digital products, improve search visibility, and drive qualified lead generation across residential, commercial, and international property audiences. This is a highly strategic and hands-on role suited to someone who thrives in complex digital environments and can influence at senior stakeholder level.

Key Responsibilities:

SEO & GEO Strategy:

Develop and lead Knight Frank’s global SEO and GEO strategy to increase organic visibility, traffic, and lead generation.
Define the roadmap for organic growth across traditional search engines and AI-powered discovery platforms.
Identify opportunities to improve search presence across property listings, editorial content, local search, and digital product experiences.
Monitor industry changes in search algorithms, AI search interfaces, and generative discovery trends, adapting strategy proactively.

Technical SEO leadership:

Own the technical SEO health of Knight Frank’s digital estate, ensuring best practice implementation across all web products.
Partner with Product, UX, and Engineering teams to ensure SEO requirements are embedded into product development.
Lead technical website SEO & GEO audits to ensure the core fundamentals are in place to drive visibility and traffic performance.
Establish scalable technical frameworks and governance processes for ongoing optimisation.

GEO strategy:

Develop strategies to improve visibility and citation within AI-powered search and generative answer engines.
Collaborate with Content and PR teams to improve authority, entity recognition, structured content, and source credibility.
Evaluate how AI-driven search experiences impact traffic, lead generation, and user journeys.
Define new KPIs and reporting frameworks for GEO performance.

Performance & Analytics

Define KPIs focused on traffic growth, visibility and lead generation.
Deliver regular reporting and strategic insights to leadership teams.
Manage SEO forecasting, performance benchmarking, and competitive analysis.

Experience Required:

The ideal candidate will have experience of:

Translate technical SEO concepts into clear business recommendations for senior stakeholders.
Influence product roadmaps to ensure organic search considerations are prioritised from discovery through deployment.
Support international teams with market-specific SEO strategy and governance.
Deep technical SEO expertise with a strong understanding of modern web technologies and performance optimisation.
Driving measurable growth in organic traffic and lead generation.
Understanding of AI-driven search trends & emerging GEO best practices.
Commercial awareness and ability to align with business outcomes.
Excellent communication and stakeholder management skills.

The ideal candidate will be able to demonstrate the capability to:

Communicate effectively – both written and oral
Prioritise and organise – managing multiple workstreams and parallel demands on time.
Excellent project management and prioritisation skills.

What success looks like?

Growth in qualified organic traffic and leads
Improved technical health and search performance across Knight Frank platforms
Increased visibility in both traditional and AI-powered search environments
Strong collaboration between SEO, Product, UX, and Engineering teams
Scalable frameworks and governance for long-term organic growth

Competitive salary

Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.

Knight Frank

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SEO & GEO Strategy Manager