Role Overview:

We're looking for a highly organised, ambitious SEO Specialist to lead our SEO strategy, with agency support, across our website and digital touchpoints.

Working at the intersection of technical excellence and luxury brand storytelling, you'll grow organic visibility, drive high-intent traffic, and help grow our digital revenue channel, making data-led decisions while protecting brand tone across editorial content. You'll work closely with editorial, product & development, trade, and PR teams.

Key Responsibilities:

Develop and execute our SEO strategy, with agency support, aligned to Liberty London's commercial goals
Set, track, and report on KPIs: organic traffic, keyword rankings, CTR, and revenue attribution
Conduct competitive analysis within luxury retail to spot opportunities and gaps
Support the SEO budget, including tools and agency spend
Lead technical audits, with agency support, covering crawlability, indexation, page speed, and Core Web Vitals
Partner with development to implement structured data, hreflang, and schema markup
Support site developments and new market roll-outs
Lead keyword research and content gap analysis to inform editorial and product content
Write and optimise product descriptions, metadata, and editorial content for both search intent and brand tone
Develop internal linking architecture to support page authority
Support backlink acquisition through digital PR and editorial outreach, with agency input
Protect domain authority through link profile audits and disavow management
Lead GEO and AEO, ensuring content is structured for AI-driven search (Google AI Overviews, ChatGPT, Perplexity), and champion this internally
Align PR outreach with SEO goals to support domain authority and GEO visibility

About You:

5+ years' hands-on SEO experience, ideally in-house within luxury retail, fashion, or premium e-commerce
Track record of measurable organic growth in a commercially complex environment
Strong proficiency in Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Looker Studio
Strong technical SEO knowledge: HTML, CSS fundamentals, site architecture, web performance
International SEO experience
Excellent written communication with a keen sense of luxury brand voice
Experience writing product descriptions, metadata, and editorial content
Analytical mindset with working proficiency in GA4
Knowledge of digital PR or editorial outreach within luxury or lifestyle media
Working knowledge of GEO and AEO
Relevant certifications desirable (Google, SEMrush Academy, etc.)
Meticulous attention to detail and brand standards
Collaborative, thrives in a fast-paced environment
Proactive self-starter with strong project management skills
Understanding of the luxury consumer
Confidence influencing senior stakeholders
Salesforce experience desirable but not essential

Liberty is proud to be an equal opportunities employer and opposes all forms of unlawful discrimination. We are committed to creating an environment where people from all backgrounds can thrive – bringing their unique perspectives, skills, and experience to everything we do.

We are dedicated to eliminating both conscious and unconscious bias from our practices. Our approach is grounded in respect, fairness, and consistency, ensuring that no one is treated less favourably based on gender, race, age, disability, sexual orientation, religion or belief, or any other protected characteristic.

Liberty

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