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Who We Are

M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance.

Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.

At M-Files, our Guiding Principles unite us across diverse cultures and personalities:

Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.

To learn more about us we encourage you to visit our company page.

To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.

Role Summary

The SEO Strategist supports the execution of M-Files' organic growth, search, and AI optimization strategy by implementing SEO best practices, maintaining, auditing, optimizing website content, and assisting with technical SEO initiatives. Working closely with the VP of Product Marketing, SEO Strategist, Website Manager, and Product Marketing team, this role focuses on improving content discoverability across traditional search engines and AI-powered search experiences.

Key Responsibilities

SEO Content & On-Page Optimization (approx. 60–70%)

Implement on-page SEO recommendations, including title tags, meta descriptions, header structure, image alt text, internal linking, and URL optimization
Optimize existing website pages, blog posts, landing pages, and solution pages for target keywords and search intent
Publish and maintain SEO-focused content, including pillar pages, competitor comparison pages, and blog content
Conduct routine content audits to identify optimization opportunities and ensure content aligns with SEO best practices
Support AI optimization initiatives by implementing structured content, optimizing for Answer Engine Optimization (AEO), and maintaining AI visibility assets such as llms.txt

SEO Monitoring & Website Quality Assurance (approx. 15–20%)

Monitor website health using SEO tools such as BrightEdge, NPD, Google Search Console and Semrush to identify SEO issues and opportunities
Identify and resolve basic website issues that impact SEO, including broken links, missing metadata, image issues, and content discrepancies
Track keyword rankings, organic traffic, and page performance, escalating technical issues to the SEO Strategist or Website Manager as needed
Perform regular SEO quality assurance checks to ensure new content follows established SEO and AI optimization standards

Marketing Team Support (approx. 15–20%)

Collaborate with digital marketing, and product marketing teams to develop competitive content, FAQs, and messaging that improves click-through rates across website banners, paid search, AI search advertising, and other campaign placements
Assist with competitor research, keyword research, content audits, and content optimization projects as directed by the SEO Strategist

What Success Looks Like

SEO recommendations are implemented accurately and on schedule across the website
Website content consistently follows SEO, AEO, and AI optimization best practices
SEO-related website issues are identified and resolved quickly, while technical issues are escalated appropriately
Search visibility and AI discoverability improve through consistent implementation of SEO, AEO, and AI optimization best practices
5-Phase approach to customer journey mapping implemented across the site
The SEO Strategist can rely on this role to independently execute day-to-day SEO activities, enabling greater focus on strategy, innovation, and long-term growth initiatives

Required Qualifications

5+ years of SEO Strategy and execution experience optimizing large site maps with a proven understanding of SEO fundamentals, including keyword research, on-page optimization, internal linking, and search intent

Familiarity with BrightEdge, NPD, Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog, or similar SEO tools

Experience working with a CMS such as WordPress, Contentful, or a similar platform

Basic knowledge of HTML and browser developer tools (e.g., Chrome DevTools) for content troubleshooting, validation, and QA

Familiarity with AI search trends, Answer Engine Optimization (AEO), and generative AI visibility best practices

Familiarity with keyword research, search intent analysis, and content optimization methodologies.

Strong analytical skills, attention to detail, and ability to manage multiple priorities

Excellent written and verbal communication skills and the ability to collaborate across marketing teams

Participation in our Recruitment Process:

Initial Phone Screen w/People & Culture Team Member
Hiring Manager - VP, Product Marketing
Internal Team Interview/Stakeholder(s)
Chief Marketing Officer

*Total Recruitment Process Time Investment for Applicant: Approx. 3hrs

Why M-Files?

We are a global company with Finnish roots and a strong passion for delivering innovative solutions that transform industries. By joining M-Files, you will have the opportunity to shape the future of knowledge work automation while growing your expertise in a collaborative and supportive environment.

Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.

What We Offer:

As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance
10 paid holidays annually
Unlimited PTO
Matching 401K Plan (25% of employees' contribution up to the IRS max)
Health insurance (PPO and HDHP/HSA plans offered) - Cigna
Dental insurance
Vision insurance
Life insurance (1x employee salary)
Short-term disability (employer paid)
Long-term disability (employer paid)
Flexible Spending Plan (medical and dependent)

M-Files

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