Are you a commercially minded SEO specialist who enjoys owning organic growth within a fast-moving lifestyle ecommerce environment?

Do you thrive at the intersection of content, technology, and performance - turning search intent into traffic, conversion, and long-term brand value?

Do you want full ownership of SEO strategy and the opportunity to shape how organic search supports commercial growth?

MacGregor Black is partnering with a growing lifestyle brand to appoint an SEO Manager based in London. This is a permanent role with end-to-end ownership of organic search strategy across the brand’s ecommerce platform.

As the SEO Manager, you will be reporting into the Digital & Ecommerce leadership team. You will also be responsible for scaling organic visibility, strengthening technical foundations, and ensuring SEO is embedded into content and trading decisions.

Key Responsibilities:

Own and execute the SEO strategy across the DTC website.
Drive organic traffic and revenue growth across category, product, and editorial content.
Partner with Engineering and Product teams to improve technical SEO performance (crawlability, indexation, Core Web Vitals, structured data, redirects, migrations).
Conduct keyword research, search intent analysis, and content gap identification to inform content and optimisation plans.
Optimise site architecture, internal linking, templates, and on-page SEO across priority pages.
Collaborate with Content, Brand, and Ecommerce teams to align SEO with trading priorities and seasonal campaigns.
Monitor algorithm updates and competitor landscape, turning insights into clear actions and priorities.
Track rankings, organic revenue, conversion, and SEO-led commercial performance; report on outcomes and opportunities.
Own SEO tooling and dashboards (e.g., Google Search Console, GA4, crawling/rank tracking tools) and ensure consistent measurement.

What We’re Looking For?

Proven SEO experience within lifestyle, consumer, or ecommerce brands (in-house or agency, with clear outcomes).
Strong technical SEO capability alongside content-led optimisation and on-page best practice.
Commercial mindset with a clear understanding of SEO’s impact on revenue, conversion, and customer acquisition.
Confident working cross-functionally with developers and stakeholders in agile environments.
Comfortable prioritising a roadmap and communicating trade-offs clearly.

Please contact Gabby Zachrisson for more information today.

MacGregor Black

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