At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams.

We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.

To learn more, visit www.mattermost.com

We are not hiring a traditional SEO specialist.

We are hiring an AI-native digital operator who treats AI as infrastructure — not novelty — and owns the website as a performance engine.

If you casually experiment with AI, this is not the role.If you design AI workflows, build automations, and continuously optimize digital systems, keep reading.

The Role

You will own Mattermost.com from a digital performance perspective.

This is a hands-on builder role. You execute daily while continuously improving the system behind the execution.

You will:

Build and maintain pages in WordPress

Launch landing pages quickly and efficiently

Continuously optimize SEO and search visibility

Automate repeatable workflows

Design AI-assisted systems that reduce manual effort

Treat the website as a growth engine, not a brochure

Core Responsibilities

1. WordPress Ownership (Required)

Build and update landing pages, blog posts, campaign assets, and conversion flows in WordPress

Maintain template consistency, schema integrity, tagging structure, and UX standards

QA releases for speed, mobile readiness, accessibility, and conversion logic

Collaborate with design and engineering while confidently building within templates independently

Troubleshoot HTML/CSS issues without hand-holding

Deep WordPress proficiency is non-negotiable.

2. AI-Native SEO & Automation

You will architect workflows — not simply “use AI.”

Examples of expected ownership:

AI-assisted keyword clustering and competitive research

Structured prompt frameworks for content briefs and optimization

Automated SEO audits

AI-assisted schema and metadata generation

Workflow automation using tools like n8n, Zapier, Make, APIs, or similar

AI-driven analysis of CRO tests and search performance

Integration of AI tools into repeatable systems

You should be able to clearly articulate:

The AI tools you actively use

The workflows you’ve built

The automations you’ve shipped

How AI improved speed, quality, or measurable performance

We expect experimentation, iteration, and systems thinking.

3. CRO, UX & Conversion Systems

Own optimization of demo flows, navigation, and campaign landing pages

Use analytics and AI to identify friction and drop-offs

Design and test experiments continuously

Partner with demand generation and performance marketing teams to ensure conversion efficiency

4. Analytics & Digital Infrastructure

Ensure tagging accuracy in GA4 and GTM

Maintain and improve reporting workflows (Looker Studio or similar)

Automate reporting and insight generation where possible

Partner across Salesforce, Pardot, 6sense, and related systems to ensure digital continuity

You think in systems — not one-off fixes.

Required Qualifications

3–6 years of B2B SaaS experience in SEO, digital growth, or web operations

Deep WordPress proficiency (required)

Strong technical SEO expertise (schema, internal linking, crawl logic, indexing)

Hands-on GA4 and GTM experience

Demonstrated use of AI tools beyond basic experimentation

Experience building automation workflows (n8n, Zapier, Make, APIs, etc.)

Proven measurable SEO, GEO, AEO, or conversion growth impact

This role may require the candidate to obtain and maintain a U.S. security clearance in the future.

As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.

What Will Make You Stand Out

You’ve built repeatable AI workflows

You understand structured prompting and prompt iteration

You proactively research and test emerging tools

You continuously optimize your own processes

You show intellectual curiosity and strong ownership

You are deeply committed to mastering AI-driven digital execution

What This Role Is Not

Not purely content writing

Not agency coordination

Not light-touch SEO support

Not surface-level AI usage

This is a builder role.

If you believe AI is a daily operating system — not a trend — and you want to build digital infrastructure that powers mission-critical organizations, we’d love to meet you.

Why Mattermost

We’re on a mission to transform how teams work securely and efficiently. We value innovation, speed, and curiosity, and you’ll be empowered to explore AI-driven approaches that define the future of digital marketing.

Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Mattermost is an EEO Employer, we are a remote-first, open-source company.

We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.

Mattermost values your unique perspective—we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.

If you require accommodations during the interview process, please let us know—we’re happy to assist.

Mattermost

Latest Jobs

AI-Native Digital Experience & SEO Automation Lead