About Us:

The people of Memorial Sloan Kettering Cancer Center (MSK) are united by a singular mission: ending cancer for life. Our specialized care teams provide personalized, compassionate, expert care to patients of all ages. Informed by basic research done at our Sloan Kettering Institute, scientists across MSK collaborate to conduct innovative translational and clinical research that is driving a revolution in our understanding of cancer as a disease and improving the ability to prevent, diagnose, and treat it. MSK is dedicated to training the next generation of scientists and clinicians, who go on to pursue our mission at MSK and around the globe.

Exciting Opportunity at MSK: Manager, SEO & Local Search Optimization

At Memorial Sloan Kettering (MSK), our mission is to end cancer for life. The Manager, Search Engine Optimization supports that mission by helping patients, caregivers, and physicians discover accurate, trusted MSK information across search engines, local listings, reviews, and emerging AI-powered discovery experiences.

Role Overview

Support and evolve MSK’s search engine optimization strategy across organic search, local listings, and online reviews

Help modernize SEO practices, including optimizing content for LLMs, generative search engines, and AI-influenced discovery

Partner with listings vendors to help maintain accurate, consistent, and compliant location data across platforms

Collaborate with survey and review vendors to strengthen review monitoring and response processes

Work cross-functionally with Marketing & Communications, Legal, clinical stakeholders, and operations teams

Monitor search performance and visibility trends, translating findings into clear, practical insights

Assist with establishing standards and best practices that promote accuracy, trust, and consistency in search results

Stay informed on evolving search technologies and AI-driven discovery to inform future recommendations

Handle visibility or reputation-related issues with professionalism, sound judgment, and sensitivity

Key Qualifications

5–8 years of experience in SEO, search, or digital visibility roles

Direct healthcare SEO experience , including familiarity with regulated or highly scrutinized content

Strong understanding of local search, listings management, and location-based discovery

Experience working with vendors or platforms supporting listings and review management

Hands-on experience with SEO tools and technologies (e.g., BrightEdge, Yext, Schema, analytics platforms)

Core Skills

Collaborative, relationship-driven approach to working with diverse stakeholders

Comfort navigating evolving priorities, new search behaviors, and emerging technologies

Curiosity and willingness to learn, especially around AI-driven and generative search trends

Clear, thoughtful communicator who can explain technical concepts to non-technical audiences

Professional judgment and discretion when addressing sensitive or high-visibility situations

Additional Information:

Schedule: Hybrid; 1 time a week at various MSK locations in New York City

Location: 633 Third Avenue, New York, NY

Reporting to Senior Director, Digital Content Strategy

Helpful Links:

Compensation Philosophy

Benefits

Pay Range: $111,600.00 - $178,600.00

FSLA Status: Exempt

Closing:

At MSK, we believe in fair, competitive pay that reflects your job, experience, and skills.

MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

Memorial Sloan Kettering Cancer Center

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Manager, SEO & Local Search Optimization