Closing date for applications: 19/07/2026

Location Edinburgh, United Kingdom

Salary £56,720 – £85,080

Job typePermanent | Contract typeFull Time

Mostly Remote

You’ll spend most of your time at home, working with your team digitally. You’ll come into an office or hub at least twice a month to collaborate with your colleagues.

Managerial / Technical Lead

This is a general indication and doesn’t always reflect day-to-day responsibilities. Check the job description for full details.

#R-00281441

Job description

This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Join us as an SEO and GEO Experience Manager

If you’re passionate about delivering an outstanding customer experience and want to develop your creative and technical capabilities, you’ll thrive in this role
You’ll help shape the bank of the future through search engine optimisation (SEO) and generative engine optimisation (GEO) strategies that drive customer value and seamless customer experiences
This is an opportunity to join a fast-paced, customer-focused Retail team that champions Agile methodologies, innovative thinking, and creative new ways of working

What you'll do

As an SEO and GEO Experience Manager, you'll support Retail journey teams in delivering excellent customer experiences across our digital estate. You’ll also provide market-leading search and GEO analysis and support. This analysis will help us achieve ambitious growth targets for site traffic and customer acquisition, while championing customer needs through excellence in content design.

Additionally, your role will involve:

Utilising industry-standard tools such as Semrush and STAT to generate new SEO and GEO analysis and recommendations
Participating in cross-disciplinary working groups, presenting proposals, and generating buy-in for search-led content optimisation and creation
Supporting the design and deployment of content across our websites by completing authoring tasks within the Adobe Experience Manager content management system
Completing performance analysis and related performance management activities, while actively contributing to the wider SEO and GEO strategy through these insights
Acting as a champion for SEO and GEO within the Retail business, engaging with new stakeholders, and supporting their projects in a constantly evolving environment

The skills you'll need

We're looking for someone who’s passionate about the future of search and excited by the opportunities that AI and generative experiences are creating. With experience in SEO and content optimisation, you must be comfortable using data and insights to identify opportunities, improve performance, and support the delivery of impactful search initiatives.

To succeed in this role, you'll also need excellent stakeholder management skills and the confidence to work with a range of teams to drive results. Organised, detail-oriented, and proactive, you must be able to independently manage campaigns from planning through to execution and measurement while maintaining a strong focus on quality and customer outcomes.

In addition, you’ll need:

To be a talented and curious communicator who can influence, inspire, and engage customers and colleagues
The ability to help shape and implement strategic direction for future customer experiences
A proven ability to adapt to rapidly changing environments, learn at pace, and encourage others to do the same
A strong focus on experimentation and testing, including A/B testing and hypothesis-driven SEO and GEO approaches
An awareness of user experience and conversion impact on SEO performance
Advanced prompt and keyword research skills, search intent mapping capabilities, and an awareness of search engine results pages and GEO trends
Strong content optimisation skills, including content structure, entities, and Experience, Expertise, Authoritativeness, and Trustworthiness principles

Your benefits breakdown

Here’s a quick look at what your pay package and annual leave could look like if you get accepted for the role. We have a wide range of benefits to support you in your working life and beyond.

Please note, the presented benefits packages are based on the minimum base salary.

Tap each segment for details.

Your pay package

Your leave allowance

30 days Annual leave You’ll also have the opportunity to purchase up to 5 additional days off.

3 days Volunteering Take time off to support the causes you’re passionate about.

3 days Training Take time to build the skills you need to grow your career.

Total rewards package

Welcome to our Gogarburn hub

Set in large grounds including beautiful woodland, Gogarburn offers a conference centre, a business school with hotel bedrooms, a restaurant, relaxing zen gardens, onsite parking, and excellent transport links.

Key facts:

Surrounded by 85 acres of woodland
Our carparks provide electric vehicle charging
Opened in 2005

National Westminster Bank PLC

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SEO and GEO Experience Manager