We are looking for an SEO Executive to join our Total Platform team at NEXT, based from NEXT Head Office in Leicestershire!

You may know NEXT, the UK and International eCommerce and retail giant, but did you know we are also experiencing rapid growth with our Total Platform business model. We fully manage websites for Victoria’s Secret (UK & Ireland), REISS, GAP (UK), JoJo Maman Bébé, Joules & FatFace.

About the Role

You’ll be part of NEXT’s fast growing SEO team - our largest online channel. This is a content led role with roughly a 60/40 split between copywriting and SEO, focused primarily on on page optimisation. Any technical SEO knowledge would be a welcome bonus.

Leveraging keyword research, you will write engaging, on-brand content for NEXT and our Total Platform partner brands. You will also be instrumental in implementing the wider organic strategy across Total Platform’s brand portfolio. It’s a hands-on role with the support of the wider SEO team.

What you’ll take on

Create high-quality content across our portfolio of websites, including editorials, on-page copy, category descriptions, metadata, and blog content.
Write in each brand’s tone of voice, maintaining consistency across all output.
Conduct keyword research and gap analysis to identify content opportunities and optimise existing pages.
Use SEO tools and keyword research data to improve and optimise existing content across our websites.
Work with the SEO team to build and maintain a content optimisation roadmap.
Support content strategy for link building campaigns and new Total Platform client onboarding.
Collaborate with internal copywriting teams and external agencies, sharing SEO best practice.
Keep stakeholders informed on progress through regular reporting and clear communication.

What you’ll bring

Proven SEO experience, in-house or at an agency.
Excellent writing skills with a genuine passion for content creation.
Experience creating on-brand content informed by keyword research and competitor analysis.
Comfortable using tools such as SEMRush, Ahrefs, Screaming Frog, Search Console, and similar.
Experience working on SEO for ecommerce websites.
Strong attention to detail and the ability to manage multiple projects under pressure.
Up to date with current SEO trends including E-E-A-T, Core Web Vitals, and AI developments.
A team player who communicates well at all levels of the business.
Must have a flexible attitude and the ability to work under pressure.
Working on successful SEO projects for ecommerce sites.
Track record of analysing SEO trends and opportunities, providing and implementing recommendations to improve visibility within SERPs.

Desirable

Experience with large B2C or fashion/lifestyle eCommerce brands.
International SEO experience, including content optimisation across multiple markets and languages.
Knowledge of technical SEO fundamentals.
Experience managing external agencies.

25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
Company performance based bonus
Sharesave scheme
On-site Nursery available; OFSTED outstanding in all areas
10% off most partner brands & up to 15% off Branded Beauty
Early VIP access to sale stock
Access to fantastic discounts at our Staff Shops
Restaurants with great food at amazing prices
Access a digital GP and other free health and wellbeing services
Free on-site parking
Financial Wellbeing - Save, track and enhance your financial wellbeing
Apprenticeship - Grow and develop on the job whilst gaining a qualification
Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
Support Networks - Access to Network Groups to empower and celebrate each other Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more

Conditions apply to all benefits. These benefits are discretionary and subject to change.

We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.

You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!

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