About the team:

The OSB design team is an integral part of OSB’s ongoing transformation journey. We’re responsible for creating incredible customer experiences and supporting the company’s vision of being recognised as the UK’s number one specialist lending and savings bank.

To help drive our growth plan, we’re looking for a Digital Content and SEO Writer with proven experience in writing effective content across various digital channels. To succeed, you’ll need to understand data, build strong relationships and have the right technical toolkit at your disposal.

What you will be doing?:

As Digital Copywriter, you’ll create compelling, plain-language website content aligned to our brand tone. You’ll optimise copy for each digital channel and ensure consistency across all platforms. You’ll also drive organic growth by producing regular, user-focused content written for AI-powered search, as well as refining existing content to make it more engaging and effective.

Your responsibilities will include:

Data‑Driven & GEO Strategy: Work with SEO and Analytics to identify user‑intent opportunities and optimise content for both traditional search and AI‑driven GEO visibility.
Multi‑Channel Execution: Create high‑performing copy for websites, landing pages, paid media, and concise micro‑copy to improve mobile app journeys and conversions.
AI‑Augmented Workflows: Use AI tools responsibly to scale content creation and ideation while ensuring accuracy and brand alignment.
Editorial Governance: Serve as the lead reviewer for all digital copy, maintaining accessible, inclusive, and fully compliant content.
Brand Stewardship: Help develop and maintain a unified digital tone of voice across all brands.
Lifecycle Management: Audit and refresh content regularly to keep evergreen assets authoritative and relevant.
Project Leadership: Manage the end‑to‑end content pipeline across multiple brands, coordinating with Web, Marketing, Sales, and Product teams for accuracy and timely delivery

What's in it for you?:

We offer a base salary dependent on experience from £38000 - £48000.

Enhanced family-focused benefits
Hybrid-working (3 days per week in the office, 2 days working from home)
Annual bonus opportunity

Please use this link to see the fantastic benefits available at OSB: OSB Careers

This role is a full-time position, however we are open to a conversation around flexibility on the working hours per week.

About us:

At OSB Group, we understand how much our people bring to our organisation, which is why we try our best to give back too! Our Purpose is to help our customers, colleagues and communities prosper and we are on a transformation journey to become ‘the bank of the future’.

Our commitment to professional development, flexible working, and employee well-being fosters a dynamic and supportive workplace.

Do you have the skills?:

We are looking for talented individuals who have the experience and knowledge set out below:

Search Evolution: Proven SEO writing experience, with a strong understanding of how SGE and AI‑driven search are reshaping content discovery.
Performance Writing: A robust portfolio demonstrating the ability to create content across different stages of the marketing funnel. From awareness building blogs to high-intent, conversion-focused PPC landing pages is essential.
Technical Skills: Expertise in SEO/GEO optimisation, AI prompting, UX micro‑copy, and GA4 data analysis.
Editorial Skills: Strong content governance, fact‑checking, proofreading, and tone‑of‑voice adaptation.

Next steps:

If this sounds like you, please apply now! For internal applications please visit the internal careers page to apply.

Still on the fence? Hear from our team or explore our process: OSB Careers

Shortlisted candidates will go through a personalised recruitment process, that is relevant and conversational – inclusive any individual reasonable support required. We want to bring out the best in you!

Diversity, Equity & Inclusion

Not sure if you meet the spec? Let us decide.

Research tells us that those from marginalised groups feel like they need to meet 100% of the criteria to apply. Here at OSB, we are committed to inclusivity and understand the value different experiences and perspectives can bring, so please don’t feel like you need to check every box to apply for a role internally.

We champion diversity at all levels, with Board-level Diversity Champions tracking our progress. We are proud to be signed up to the Women in Finance Charter to actively support the growth and development of senior women in our sector and are dedicated to treating all our employees and job applicants equally, opposed to discrimination on any grounds.

OSB Group

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Digital Content and SEO Writer