Paradise Media is a fast-growing performance marketing company behind some of the most successful affiliate and iGaming brands in the world. We run a global network of high-authority sites across casino, sports, and entertainment built on data, experimentation, and top-tier SEO.

We’re a private company with strong capital reserves and no outside investors, making us a stable, independent, and fast-moving place to grow your career. You’ll work directly with the CEO and leadership team, have a real voice in strategy, and see your ideas go live fast.

We’re scaling quickly to become one of the largest privately-owned companies in iGaming. A team where smart, driven people can have a massive impact and build something enduring.

About the role

Paradise Media is a high-growth digital media company operating in the iGaming affiliate space. We give our team real ownership and an environment built for focus, execution, and performance.

As Head of Off-Page SEO, you will own the link acquisition strategy and direct outreach across our portfolio. This is a senior leadership role accountable for the volume, quality, and cost-efficiency of link building and for shaping the long-term vision of how we win in an evolving search and AI-driven landscape.

You will lead an in-house team, set the standardards and tests, replace expensive vendor dependencies with a high-performing direct outreach operation. This role combines leadership, commercial thinking, hands-on outreach expertise, and strategic vision.

This role can be based in Malta (hybrid) or remote.

Roles & Responsibilities:

Link Strategy & Vision

Own the off-page SEO strategy across the portfolio, from positioning to execution.
Set the long-term vision for the link building at Paradise Media.

Lead and scale our direct outreach.
Own link types, link velocity and placement quality benchmarks across the team.
Continuously source, vet, and onboard new high-quality vendors, publishers, and media partners to expand our link supply.
Leverage AI tools to scale prospecting, personalisation, and outreach workflows.

Team Leadership

Lead and coach an in-house team of Off-Page SEO Specialists and Managers.
Set clear KPIs, performance standards, and career paths for the team.
Build a culture of accountability, quality, and continuous improvement.

Cost & Quality Optimisation

Drive cost-per-link down without compromising quality or risk profile.
Manage budgets, vendor relationships, and tooling decisions across the off-page function.

Cross-Functional Partnership

Partner closely with SEO Managers and SEO Heads and work on the best link strategy per brand.
Report on link velocity, quality metrics, cost efficiency, and ranking impact to senior leadership.
Ensure off-page activity supports and amplifies the on-site SEO strategy across all brands.

Requirements:

Previous leadership experience running off-page SEO at an agency, network, or an in-house team, with direct accountability for sizeable headcount and budget.
Proven track record of building and scaling direct outreach that delivered measurable ranking and revenue impact.
Deep expertise in link quality evaluation, digital PR, and editorial placements within competitive verticals (iGaming, finance, or similar).
Hands-on experience reducing cost-per-link while improving link quality at scale.
Confident operating independently and influencing senior stakeholders across the business.
Proven ability to identify and implement AI-driven opportunities across prospecting, qualification, link evaluation, and reporting — using AI to raise quality, speed, and efficiency across the off-page function.
Strong commercial intuition: understands how link investment translates into rankings, revenue, and long-term defensibility.
Systems-oriented operator who designs repeatable, scalable outreach processes.

Our Benefits:

We offer a competitive salary, and the opportunity to work with a talented and passionate team in a fast-paced, dynamic environment.

Paradise Media LLC

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