PE Global is recruiting a Search Engine Optimization Specialist for our multinational client based in Peterborough. The rate for this role is £27.00 PAYE or £36.65 Umbrella p/hour. The role is an initial 12-month contract and is fully onsite.

Responsibilities:

Own the SEO roadmap for the international store: define initiatives spanning technical SEO, on‑page optimizations, internal linking, and structured data to improve discoverability and conversion paths.
Run technical SEO audits and lead fixes for crawl/indexation, canonicalisation, pagination, hreflang, and XML sitemaps—protecting crawl budget on a large parts catalogue.
Work with the eCommerce product owner to suggest optimised category (PLP) and product (PDP) templates: titles/meta, headings, content, specs, internal links, and Product/Breadcrumb/FAQ schema to win richer SERP features. This role will also feed requirements into the development backlog where necessary for SEO including issues affecting mobile-optimisation and site speed.
Collate and interpret data: use GA4, Google Search Console, BrightEdge etc to monitor search terms, landing‑page performance, engagement, and conversions; translate findings into prioritised actions and sharing with stakeholders including marketing and digital.
Collaborate with Marketing on link‑building initiatives: focus on content marketing and broken‑link outreach, identifying opportunities for internal/external links and suggesting content enhancements to improve off‑page authority.
Publish monthly SEO performance packs: organic sessions, share of voice/rank movement, indexation coverage, schema validity, and actionable next steps for stakeholders.
Optimise content for AI-powered search experiences (e.g., Google AI Overviews, Bing Co-pilot, ChatGPT Search Mode) by structuring pages for conversational queries and direct answers
Implement Generative Engine Optimisation (GEO) techniques: create Q&A-style content, concise summaries, and authoritative insights that AI systems can extract and cite in generated responses.
Monitor AI search trends and performance: track visibility in AI summaries and answer engines; adjust strategies based on emerging platforms (e.g., Perplexity, Gemini, Claude).
Stay ahead of generative SEO developments: research evolving AI algorithms and integrate best practices for conversational search optimisation.

Requirements:

Must have: GA4 experience, Google Search Console
Nice to have: BrightEdge, experience of Google Ads , Google Analytics Individual Qualification (GAIQ)
Hands‑on with SEO toolsets (e.g., BrightEdge); strong Excel/Sheets skills for data wrangling.
Demonstrable eCommerce SEO and GEO expertise across technical, on‑page and content systems for large catalogues (PLP/PDP/faceted navigation).
Fluency with GA4 and Google Search Console; comfortable blending behaviour and query data to drive decisions.
Clear, collaborative communication style for partnering with Product, Content, Dev and distributor stakeholders.
Experience with schema/structured data (Product, Breadcrumb, FAQ), canonical rules, robots/parameter controls; solid internal‑linking strategy.

Please note PE Global cannot assist with visa sponsorship, candidates will need the full right to work and live within the UK for at least the next 12 months.

PE Global

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Search Engine Optimization Specialist