About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll do

As a Technical SEO Manager you will be own the technical foundation of Rural King’s organic search presence. This role focuses on site health, crawlability, performance, structured data, and platform-level SEO initiatives. The Technical SEO Manager works closely with development, UX, and analytics teams to ensure search engines can efficiently access and interpret site content.

Lead technical SEO strategy and execution across the e-commerce platform.
Conduct regular site audits and identify technical issues (e.g., crawl errors, broken links).
Optimize site architecture, internal linking, and indexation strategies.
Monitor site speed, Core Web Vitals, and mobile performance.
Implement and maintain structured data (schema markup).
Partner with development teams on SEO-related releases and site migrations.
Track technical SEO performance and report insights using GSC, Screaming Frog, and SEMrush.
Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program.
Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
Perform other duties as assigned.

Supervisory Responsibilities

Yes

Essential Qualities for Success

Bachelor’s degree in Marketing, IT, or related field (or equivalent experience).
3+ years of technical SEO experience, preferably in an eCommerce environment.
Strong experience with SEO tools (Google Search Console, Screaming Frog, SEMrush, Ahrefs).
Working knowledge of HTML, CSS, JavaScript, and CMS platforms.
Strong problem-solving and analytical skills.
Proficiency with Microsoft Office Suite or related software.
Working knowledge of Microsoft Office Suite.
Comfortable navigating computer systems and software to assist customers or manage activities.
Excellent verbal and written interpersonal and communication

Physical Requirements

Ability to maintain a seated or standing position for extended durations.
Capability to lift 15 pounds periodically.
Able to navigate and access all facilities.
Skill to effectively communicate verbally with others, both in-person and via electronic devices.
Close vision for computer-related tasks.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $60,000 - $68,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.

Rural King Supply

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