THE OPPORTUNITY

We're working with a digital agency that is supporting an end client through a website migration and broader search performance strategy. They are looking for an experienced Fractional SEO Strategist to lead the SEO workstream and ensure the migration is executed correctly from both a technical and strategic perspective.

This role will act as the SEO lead across the agency-client relationship, protecting existing organic visibility, implementing best practice migration processes, and establishing a clear strategy for ongoing organic and paid search performance.

This is a fully remote engagement, though a London-based consultant would be ideal for occasional client meetings if required.

THE ROLE

Own and lead the SEO strategy for an agency client undergoing a website migration

Ensure best practice technical SEO implementation throughout the migration process (redirect strategy, URL mapping, metadata, internal linking, crawlability, indexing)

Audit pre- and post-migration performance to safeguard rankings and traffic

Develop and deliver a clear, commercially aligned SEO roadmap

Conduct keyword research, competitor analysis, and opportunity mapping

Create and guide an ongoing content strategy to drive sustainable organic growth

Provide strategic oversight across both organic and paid search, ensuring alignment where appropriate

Monitor rankings, traffic, and technical health, delivering clear reporting and actionable insights to the agency and end client

Collaborate with agency stakeholders including digital, paid media, content, and development teams

Operate in a fractional capacity, providing senior-level expertise on a monthly rolling basis

SKILLS / EXPERIENCE REQUIRED

Proven experience leading SEO for website migrations (essential)

Demonstrable track record of driving organic growth

Experience working within or alongside agencies

Strong understanding of how organic and paid search strategies complement each other

Proficiency in tools such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog (or similar)

Comfortable presenting strategy and performance updates to both agency and end clients

Ability to work autonomously while embedding into an agency team

KEYWORDS

SEO Strategist, Technical SEO, Website Migration, Agency SEO, Organic Growth, Content Strategy, Paid & Organic Search, Fractional Consultant

Searchability (UK) Ltd

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Fractional SEO Strategist