SEO, AiO & PPC Digital Marketing Specialist

Full-Time | West Midlands | Competitive Salary + Benefits

We are looking for a motivated and ambitious SEO, AiO & PPC Digital Marketing Specialist to join our growing team in the West Midlands.

This is an exciting opportunity for someone with at least 2 years’ hands-on experience in SEO, Google Ads, and digital marketing who is looking to further develop their career within a progressive and expanding business.

You will work across a wide range of commercial and public sector projects, helping to deliver high-performing digital marketing campaigns while continuing to build your technical and creative skills.

About the Role

You will be involved in the planning, delivery, optimisation, and reporting of SEO, AiO and PPC campaigns for a varied client portfolio. The role would suit someone who is analytical, proactive, creative, and eager to grow within a fast-moving digital environment.

You should be comfortable working independently, managing your workload effectively, and contributing ideas that help improve campaign performance and client results.

Key Responsibilities

Managing and optimising Google Ads campaigns
Supporting SEO, AiO strategies including on-page, technical, and local SEO
Keyword research, competitor analysis, and performance reporting
Writing engaging and SEO, AiO-friendly website copy, ad copy, and content
Monitoring rankings, traffic, conversions, and campaign performance
Working with WordPress and other website/CMS platforms
Supporting website improvements and landing page optimisation
Assisting with wider digital marketing and online growth strategies

Essential Skills & Experience

Minimum 2 years’ experience in SEO and PPC management
Strong working knowledge of:
Google Ads
Google Analytics 4 (GA4)
Google Search Console
Google Tag Manager
AiO
ChatGPT / Gemini
Experience using SEO and reporting tools such as:
SEMrush
Ahrefs
Screaming Frog
Google Looker Studio
Good understanding of WordPress and major CMS/build platforms
Excellent written and spoken English
Ability to write clear, persuasive, and commercially relevant copy
Strong analytical and problem-solving skills
Good communication and client-facing skills
Self-motivated, reliable, and organised

Desirable Skills

Experience with any of the following would be an advantage:

Meta Ads / Facebook Advertising
Microsoft Ads (Bing)
Shopify, Webflow, or WooCommerce
Basic HTML/CSS knowledge
Conversion Rate Optimisation (CRO)
Email marketing platforms
AI-assisted marketing tools and content optimisation

What We Offer

Competitive salary (dependent on experience)
Career progression and ongoing development opportunities
Exposure to a wide variety of interesting projects and industries
Supportive and collaborative working environment
Opportunity to expand your technical and strategic marketing skills
Long-term career prospects within a growing business
Company benefits package

We are looking for someone hardworking, dependable, enthusiastic, and keen to build a successful long-term career in digital marketing.

If you are passionate about SEO, AiO, PPC, and online marketing and want to be part of a forward-thinking business where your ideas and efforts genuinely matter, we would love to hear from you.

Benefits:

On-site parking

Work Location: In person

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SEO, AiO & PPC Digital Marketing Specialist