Marketing Technology Lead – CRM, SEO, Web, Analytics, Chatbot, AI

Outstanding permanent opportunity to join this renowned and highly regarded membership and networking body as their Marketing Technology Lead. Working within the Technology team you’ll act as the primary technology partner to Marketing. This is a pivotal role at the intersection of digital platforms, data, optimisation and governance, ideal for someone who thrives in a modern, multi-platform marketing environment and wants to shape how a respected national organisation engages its members and audiences.

You’ll report to the Head of Technology and work in close partnership with the Head of Marketing, ensuring our websites, CRM-connected tools, analytics, SEO and AI-enabled capabilities are robust, integrated and future-ready.

You’ll own the technical enablement of all marketing-related digital platforms. You’ll ensure our website, CRM, analytics stack, optimisation tools and AI-driven capabilities work seamlessly together, are well-governed, and align with wider technology, data and cyber standards.

What you’ll lead:

Technology partnership with Marketing

Act as the primary technology contact for the Marketing function
Translate marketing objectives into effective, scalable technical solutions
Enable Marketing to operate confidently while ensuring alignment with enterprise standards

Ownership of marketing platforms & tools

Oversee website platforms, domains and related digital services
Manage CRM-connected marketing tools and integrations (e.g. Salesforce, Dynamics 365)
Lead on analytics, optimisation, testing and personalisation platforms
Oversee SEO tooling and AI-enabled marketing capabilities
Support chatbots, mentoring platforms and other digital engagement tools

Website, CRM & platform integration

Ensure seamless interaction between website, CRM and marketing systems
Manage supplier relationships and delivery across web and digital platforms
Maintain reliable data flows, tracking, tagging and user journeys
Work with internal specialists and suppliers to ensure cohesive integration

Website enablement & improvement

Create and maintain page templates and structures for efficient publishing
Coordinate technical changes, enhancements and fixes
Drive improvements in performance, accessibility, usability and measurement

Governance, compliance & assurance

Work with Data, Cyber and Technology teams to ensure GDPR, PECR and Data Protection compliance
Ensure analytics and data collection are accurate, appropriate and well-governed
Support responsible adoption of new tools, including AI-based capabilities

Stakeholder & supplier engagement

Build strong relationships across Marketing, Technology, Data and Cyber
Engage with third-party vendors to support delivery and optimisation
Ensure supplier solutions align with internal standards and agreed ways of working

Required experience:

5+ years’ experience with CRM, web, digital or marketing technology platforms
Strong familiarity with analytics, optimisation, SEO and data-driven marketing
Experience working within environments with data protection and cyber security requirements
Ability to work independently with a proactive, accountable mindset
Confident communicator across technical and non-technical audiences
Line management experience is beneficial but not essential
Experience in chartered bodies, advocacy organisations or leadership networks is advantageous

£45k-£50k + bonus + benefits. Central London & 75% remote

Smart Sourcer Limited

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Marketing Technology Lead – CRM, SEO, Web, Analytics, Chatbot, AI