Purpose of the Role

To lead the strategic planning and execution of high-performing SEO and Paid Media campaigns across a portfolio of clients. This hands-on, client-facing role is vital to campaign delivery and cross-functional collaboration. The ideal candidate will bring a deep understanding of performance marketing, a commercially focused mindset, and a collaborative approach to working across departments to enhance team knowledge and capabilities.

Key Responsibilities

Client Strategy & Campaign Execution

Develop and execute multi-channel digital strategies aligned with client objectives, with a focus on SEO and PPC performance.
Plan, manage, and optimise paid campaigns across Google Ads, Bing, Meta, and LinkedIn, focusing on lead generation, ROI, and budget efficiency.
Conduct keyword research, competitor audits, and audience targeting analysis.
Implement on-site and technical SEO improvements, collaborating with developers and the content team as required.
Optimise site architecture, metadata, schema markup, and content for search visibility and performance.
Track, analyse, and report on campaign performance, providing actionable insights and recommendations.

Team Support & Development

Share knowledge and contribute to upskilling across the team through training sessions, development workshops, and best practice sharing.
Support process improvement and help refine campaign workflows to enhance quality and efficiency.
Collaborate closely with Content, Design, Development, and wider marketing teams to ensure cross-channel alignment and integration.

Client Communication & Insight

Attend client meetings, calls, and planning sessions to provide strategic direction and performance updates.
Present performance reports and strategic recommendations clearly and confidently, with a focus on business outcomes.
Contribute to new business activity, including strategic planning and pitch preparation.

Essential Skills & Experience

3+ years’ experience delivering both SEO and PPC campaigns.
Strong working knowledge of tools and platforms, including Google Ads, GA4, Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, and Microsoft Ads.
Deep understanding of technical SEO principles, including crawlability, indexing, site speed, schema, and structured data.
Excellent communication skills, with the ability to present data-driven insights to clients and stakeholders.
Commercially minded — able to see the bigger picture and prioritise actions that drive measurable results.
Confident working with data to inform strategy and decision-making.

Desirable Attributes

Agency background with experience managing multiple clients across sectors.
Comfortable leading training sessions or knowledge-sharing workshops.
Working knowledge of HTML, CSS, or CMS platforms such as WordPress or Shopify.

What We Offer

Collaborative Culture: A fun and supportive environment that prioritises your personal and professional success.
Competitive Benefits: Including 33 days’ holiday allowance (inclusive of Bank Holidays), pension contributions, flexible start/finish times, and hybrid working.
Professional Development: Access to cutting-edge tools and training to stay ahead of digital trends.

Job Types: Full-time, Part-time, Permanent

Pay: £28,000.00-£35,000.00 per year

Benefits:

Casual dress
Company events
Company pension
Flexitime
Work from home

Work Location: Hybrid remote in Lancaster LA1 1ET

SQ Digital

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