About the role

We are seeking an innovative and visionary Vice President of Organic Search to lead the strategic direction, evolution, and growth of our SEO practice. This leader will define our agency's SEO vision, ensuring we remain at the forefront of an industry being rapidly transformed by AI, generative search, and emerging search experiences.

The VP of Organic Search will be responsible for building a future-ready SEO organization that embraces innovation while maintaining technical excellence and strategic fundamentals that drive long-term organic growth for our clients. This leader will develop scalable methodologies, leverage automation and AI to improve efficiency and performance, and establish our agency as an industry leader in modern search.

As a member of the agency leadership team, this individual will partner closely with leaders across Paid Media, Client Success, and Revenue to create integrated digital marketing solutions that maximize business outcomes for clients.

What you'll do

Define the Future of Our SEO Practice

Establish and execute the agency's long-term SEO vision and roadmap

Continuously evaluate emerging technologies, search platforms, and industry trends to keep the agency ahead of the market

Lead the agency's strategic response to the evolution of search, including:
AI-powered search experiences

Large Language Model optimization

Zero-click search experiences

Evolving search behavior across traditional and AI-driven platforms

Develop new service offerings that position the agency as a leader in next-generation search

Drive Innovation & Thought Leadership

Champion experimentation, research, and continuous learning across the SEO organization

Build frameworks for testing emerging search technologies and AI-driven optimization strategies

Represent the agency as an industry thought leader through webinars, client education, and more

Foster a culture that balances innovation with measurable business impact

Scale Through AI & Automation

Identify opportunities to automate workflows while improving quality, consistency, and speed

Evaluate, implement, and optimize AI-powered tools that increase efficiency across technical SEO, content, reporting, research, and analysis

Design scalable operating models that allow the agency to grow without sacrificing quality

Build repeatable frameworks, playbooks, templates, and processes that improve operational excellence

Client Strategy & Executive Leadership

Serve as a strategic advisor for key enterprise clients

Lead high-impact strategy sessions and presentations

Partner with Revenue team on new business opportunities and strategic pitches

Provide executive guidance on complex SEO initiatives and emerging search challenges

Team Leadership & Talent Development

Recruit, mentor, and develop a high-performing SEO team

Create career development pathways that encourage continuous learning and professional growth

Foster a culture of accountability, curiosity, collaboration, and innovation

Build an organization capable of adapting to rapid industry change

Performance & Business Growth

Establish KPIs that measure client success, operational efficiency, innovation, and agency growth

Improve profitability through scalable delivery models and operational efficiencies

Identify opportunities to expand existing client relationships through innovative SEO offerings

Contribute to agency revenue growth and long-term strategic planning

Qualifications

8+ years of SEO experience

5+ years building and leading high-performing SEO teams

Demonstrated success developing SEO strategies that deliver measurable business outcomes

Experience operating within an agency environment

Strong executive presence with the ability to influence clients and senior stakeholders

Leadership Competencies

Visionary thinker with a passion for innovation

Strategic leader capable of translating industry change into business opportunity

Data-driven decision maker

Strong communicator and presenter

Collaborative cross-functional leader

Continuous learner who embraces experimentation and change

Builder of scalable systems, teams, and processes

Technical Expertise

Deep understanding of:
Technical SEO

Content strategy

Search intent and user behavior

Structured data

Site architecture

Core Web Vitals

Analytics and measurement

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