SEO & AI Search Specialist (AEO/GEO) – Digital Agency

Part-Time Opportunity – 3–4 Days per Week

Remote, UK-based role | Oxfordshire-based team with quarterly in-person meet-ups

£35,000–£45,000 full-time equivalent, pro rata, depending on experience

About Urban Element

Urban Element is a digital marketing agency helping ambitious construction, manufacturing, engineering and logistics businesses become more visible, credible and competitive online.

Search sits at the heart of our digital marketing approach. We combine technical SEO, content, commercial insight and website expertise to help clients reach the right audiences and generate measurable business opportunities.

As search continues to evolve beyond traditional search-engine results, we are also developing our approach to Answer Engine Optimisation, Generative Engine Optimisation and visibility across AI-assisted discovery platforms.

We are now looking for an experienced SEO specialist to help us strengthen and evolve this area of the agency.

The Opportunity

This is a hands-on organic search role for someone with experience developing and delivering SEO strategies across multiple agency clients.

You will own SEO delivery across a portfolio of predominantly B2B accounts, working closely with our Account Manager, content team, developers and wider marketing team.

Alongside established SEO disciplines, you will help clients respond to the changing search landscape by improving how their expertise, content and websites are discovered, interpreted and referenced by both conventional search engines and AI-powered answer platforms.

We do not expect applicants to claim years of experience in a discipline that is still evolving. We are looking for someone with strong SEO foundations, genuine curiosity and an evidence-led approach to AI search, AEO and GEO.

This is a specialist organic and AI-search role rather than a broad digital marketing position.

What You’ll Be Doing

SEO Strategy and Delivery

Developing SEO strategies aligned with clients’ commercial objectives
Conducting technical, on-page, content and competitor audits
Building keyword strategies based on commercial intent and genuine customer demand
Creating and refining SEO sitemaps and content structures
Producing clear recommendations for new and existing websites
Optimising page titles, metadata, headings, copy and internal linking
Identifying technical issues affecting crawling, indexing, performance and visibility
Working with developers to ensure recommendations are implemented correctly
Monitoring organic performance and continually improving the strategy
Identifying opportunities to improve traffic quality, conversions and lead generation

AI Search, AEO and GEO

Helping clients understand how AI-assisted search is changing online discovery
Reviewing how brands appear across relevant AI-generated answers and search experiences
Identifying opportunities to improve brand mentions, citations and topical authority
Structuring content so that it clearly answers important customer questions
Improving the clarity, accuracy and retrievability of website information
Considering entity signals, structured data, expert evidence and source credibility
Working with content colleagues to develop material that is useful to both people and search or answer platforms
Testing and evaluating emerging AI-search tools and measurement approaches
Separating evidence-based opportunities from short-term industry hype
Helping Urban Element develop a credible and commercially useful AI-search proposition

Content and Authority

Creating strategic content briefs based on search demand and customer intent
Working with writers to improve the quality, structure and usefulness of content
Identifying topic gaps and opportunities to demonstrate genuine expertise
Advising on internal linking, content clusters and information architecture
Supporting digital PR, authority-building and off-site visibility strategies where appropriate
Ensuring SEO recommendations support the client’s brand, audience and commercial positioning

Measurement and Commercial Insight

Using Google Search Console, GA4, SEO tools and CRM information to evaluate performance
Looking beyond rankings and traffic to understand lead quality and commercial impact
Monitoring changes in visibility, engagement and conversion performance
Producing reports that clearly explain what has happened, why it matters and what should happen next
Identifying opportunities to increase activity where performance supports further investment
Setting realistic expectations and avoiding unsupported promises

Client and Team Collaboration

Managing SEO delivery across multiple client accounts
Prioritising work according to likely impact and client objectives
Explaining technical or complex topics in clear, accessible language
Working collaboratively with Account Management, PPC, content, social media and development colleagues
Contributing to client meetings and strategic reviews
Sharing knowledge and helping develop our internal SEO and AI-search processes
Taking ownership of recommendations through to implementation and review

What We’re Looking For

Essential Experience

At least three years’ hands-on SEO experience
Experience managing multiple client accounts within a digital agency or comparable consultancy environment
Strong understanding of technical, on-page and content-led SEO
Experience conducting audits and turning findings into prioritised actions
Experience developing keyword and content strategies
Working knowledge of Google Search Console and GA4
Experience using established SEO platforms such as Semrush, Ahrefs, Screaming Frog or equivalent
Demonstrable examples of improving organic visibility, traffic quality, leads or revenue
Strong analytical, written and verbal communication skills
Confidence working with developers, content specialists and client stakeholders

Highly Desirable

Practical exposure to AEO, GEO or AI-search visibility
Experience monitoring brand visibility across AI-assisted platforms
Understanding of structured data, entities and semantic search
Experience with B2B and considered-purchase search strategies
Experience working with construction, manufacturing, engineering or logistics businesses
Exposure to digital PR, link acquisition or authority-building strategies
Experience supporting website migrations, restructures or new website projects
Knowledge of CRO and landing-page optimisation

The Person We’re Looking For

You are likely to be someone who:

Has strong SEO fundamentals and does not chase tactics without evidence
Is curious about how search behaviour and technology are changing
Understands that rankings and traffic are only valuable when they support business objectives
Can distinguish meaningful AI-search developments from industry noise
Enjoys analysing problems and developing practical solutions
Takes ownership and follows recommendations through to completion
Communicates proactively and raises concerns early
Can explain complex subjects without unnecessary jargon
Wants to help shape and improve an evolving agency service

How We Work

We are a remote-first team with a strong culture of trust, accountability and flexibility.

Our team members are expected to:

Take ownership and follow through on commitments
Communicate clearly and proactively
Align their work with clients’ wider objectives
Raise problems early and suggest solutions
Contribute positively to the wider team

Although the role is remote, applicants must be UK-based and able to attend quarterly team meet-ups in Oxfordshire.

What You’ll Receive

Flexible part-time working of three to four days per week
33 days’ holiday full-time equivalent, including bank holidays
Employer pension contribution matched up to 5%
Remote working with quarterly in-person team sessions
A supportive and down-to-earth working environment
The opportunity to shape Urban Element’s SEO and AI-search proposition
Close collaboration with experienced developers, content specialists and commercial marketers
Exposure to wider website and marketing strategy
Ongoing professional development
The opportunity to make a visible difference within a growing independent agency

A Final Note

We are not looking for someone who simply works through a standard SEO checklist.

We are looking for an experienced specialist who combines sound SEO principles with commercial judgement, intellectual curiosity and a genuine desire to improve client performance.

When applying, please include examples of SEO strategies you have personally delivered, the results achieved and any practical experience you have gained with AEO, GEO or AI-assisted search.

Pay: £35,000.00-£45,000.00 per year

Benefits:

Company pension
Flexitime
Work from home

Work Location: Hybrid remote in Banbury OX15 4FF

Urban Element

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SEO & AI Search Specialist (AEO/GEO) – Digital Agency