SEO/AEO Strategist

As our SEO/AEO Strategist, you'll be the in-house expert who owns our entire search visibility program — from technical SEO and content strategy to the emerging frontier of AI-powered search. Working closely with the Growth Marketing Manager and the broader marketing team, the SEO Specialist translates strategy into executed, measurable improvements in organic traffic, rankings, and conversion.

Responsibilities

Organic Search Strategy & Ownership

Own uShip's organic search program across all commodity verticals
Develop and maintain keyword strategy and on-page optimization priorities
Align SEO efforts with business objectives and communicate organic performance to marketing leadership
Monitor the SERP landscape, competitor positioning, and algorithm updates on an ongoing basis
Maintain and evolve keyword tracking and reporting infrastructure

Technical SEO

Conduct regular site crawls to identify and prioritize technical issues including crawl errors, redirects, and indexation gaps
Partner with engineering and product teams to implement technical SEO recommendations
Manage internal linking architecture and site structure improvements
Monitor Core Web Vitals and page speed performance in coordination with product team
Ensure proper SEO handling of URL changes, site migrations, and new page launches

SEO Content & On-Page Strategy

Lead keyword research and content briefing for SEO-strategic content
Partner with the Content Manager on SEO-informed editorial planning, on-page optimization, and content refresh cycles
Identify and prioritize content gaps based on impression data, keyword research, and competitive analysis
Refine and maintain content hub and pillar page architecture across high-value verticals

Analytics & Reporting

Deliver regular SEO performance reports
Track keyword rankings, CTR benchmarks, impression share, and organic revenue contribution
Organic funnel analysis and conversion attribution
Contribute organic search data and insights to reporting cycles

AI Search & Generative Engine Optimization (GEO)

Monitor uShip's visibility and citation rate within AI-generated search experiences including Google AI Overviews, ChatGPT, Perplexity, Google AI Mode, etc.
Develop and execute a GEO strategy to improve uShip's presence in generative search results across key shipping categories
Stay current on evolving AI search behaviors and recommend tactical adjustments to content and structured data strategy
Report on AI search performance alongside traditional organic metrics as part of regular SEO reporting

Cross-Functional Collaboration

Serve as the internal SEO subject matter expert, translating external audit findings and strategic direction into prioritized execution plans
Coordinate with Product and Engineering on SEO requirements for new features, URL structures, and site changes
Partner with the Growth Marketing Manager on landing page optimization and paid/organic keyword strategy alignment
Collaborate with the broader marketing team on content, campaigns, etc.

Required Qualifications

3–6 years of hands-on SEO experience, with demonstrated ownership of an organic search program
Deep proficiency in Google Search Console
Hands-on experience with Semrush or Ahrefs for keyword research, position tracking, and competitive analysis
Strong understanding of technical SEO fundamentals: crawl, indexation, site structure, schema markup, Core Web Vitals
Experience with internal linking strategy
Collaborative, cross-functional working style with strong written and verbal communication skills
Experience in marketplace, e-commerce, or two-sided platform businesses preferred
Familiarity with CMS platforms (Sanity or similar) and basic HTML a plus

Location: Austin, TX 78701, remote or hybrid optional team environment

Salary:  $75,000 - $90,000 base salary

  *We are unable to employ remote workers in New York City, Massachusetts, Montana, Hawaii, Alaska, California, or any location outside the U.S.
  *We are unable to consider candidates requiring visa sponsorship or transfer, including OPT and H-1B, now or in the future.
*We are not accepting applications from agencies or independent contractors at this time.

Why uShip?

uShip offers big-company benefits in a small-sized company because we really value and are committed to our people. There are even some extras that will surprise you.

Remote or hybrid work options
Monthly Wellness Reimbursements
Home office Reimbursements
Company paid meal delivery pass
100% Paid Health and Dental available
401(k) matching, no vesting
Stock Options
Pet Insurance
Dog-friendly downtown office

Company Overview

uShip is the world’s first and largest shipping marketplace, making it quicker, easier, and more affordable to ship large or bulky items. Consumers and businesses can compare and book bids from hundreds of thousands of customer-reviewed transportation service providers, ranging from independent owner-operators to the largest freight carriers and brokers. From cars to cranes and furniture to freight, our straightforward and transparent platform helps people, businesses, e-commerce sellers, and multinational logistics companies ship with greater speed and efficiency. Customers save money and service providers make money using their empty cargo space – everyone wins!

We welcome diversity in all its forms, and believe we’re better collaborators, strategizers, and thinkers because of it. uShip is an equal opportunity employer. We are inspired to find candidates who embody our Core Values. uShip prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, age, parental status, national origin, disability, or veteran status. We celebrate our differences and are committed to creating an inclusive environment for all employees.

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SEO/AEO Strategist