Location: Scampton, Lincolnshire

Company: V-TUF Ltd

Salary: From £35,000

Working Hours: Monday to Friday, 8:00am to 5:00pm

Bonus: Results-based commission structure

About V-TUF

V-TUF is a growing manufacturer and distributor of professional cleaning equipment. As the business continues to expand, ecommerce and digital channels are becoming a key part of how we generate revenue, build brand reach, engage customers and direct leads through the right fulfilment channels.

The Role

We are looking for a skilled, commercially focused and hands-on Ecommerce, Web Development, SEO & Social Media Manager to take ownership of our online platforms and drive the next phase of growth.

This role includes managing and developing the V-TUF website, the new Shopify website, Amazon platform, SEO, social media, influencer activity and wider digital campaigns. The focus is on driving revenue, improving conversion, building brand presence, generating leads and ensuring those leads are directed effectively to fulfilment partners and sales channels.

Key Responsibilities

Ecommerce Growth and Strategy

Take ownership of the ecommerce growth plan across V-TUF website, Shopify, Amazon and other digital sales channels

Drive online revenue, conversion rate, return on investment and lead generation

Manage pricing, promotions, product merchandising and online campaign activity

Identify and develop new ecommerce and digital sales opportunities

Ensure ecommerce activity supports the wider commercial plan and directs enquiries to the correct fulfilment routes

Shopify Website Management and Web Development

Lead the setup, migration, customisation, launch and ongoing optimisation of the new V-TUF Shopify website

Configure themes, navigation, collections, products, checkout, payments, apps and integrations

Improve user experience, website speed, mobile responsiveness, security, navigation, search and checkout performance

Maintain and update website content, product pages, landing pages, plugins, apps and technical settings

Troubleshoot technical issues and coordinate hosting, domains, integrations and website support where required

Build and optimise landing pages to improve lead capture, conversion and sales performance

Use web development skills including HTML, CSS and JavaScript, with basic Shopify Liquid knowledge desirable

Amazon and Marketplace Management

Manage and grow the Amazon platform as a key ecommerce channel

Improve Amazon listings, rankings, product content, pricing, promotions and conversion performance

Align Amazon activity with internal stock, pricing, promotions and fulfilment systems

Monitor marketplace performance and identify opportunities for growth

SEO and Digital Performance

Develop and execute on-page and off-page SEO strategies

Conduct keyword research, competitor analysis and ongoing SEO reviews

Optimise product pages, collections, metadata, URLs, site structure and product content

Improve organic search visibility and reduce reliance on external agencies where possible

Monitor SEO performance using analytics and reporting tools

Stay current with search engine algorithm updates, ecommerce SEO and digital best practice

Social Media, Influencer and Brand Growth

Plan, create, schedule and publish content across social media platforms

Develop strategies to increase brand awareness, reach, engagement, traffic and sales

Build and manage an influencer programme that supports brand growth, customer engagement and lead generation

Manage comments, messages and community interactions professionally and promptly

Coordinate organic and paid social media campaigns where required

Track performance metrics and refine content, influencer and social strategies based on results

Lead Generation and Conversion

Develop digital campaigns that generate inbound leads and sales enquiries

Direct leads to fulfilment channels including the V-TUF website, Shopify store, Amazon, sales team and fulfilment partners

Improve website journeys, calls to action and landing pages to convert visitors into enquiries and orders

Monitor lead quality, conversion performance and campaign effectiveness

Work with Sales, Marketing and fulfilment partners to ensure leads are followed through effectively

Data, Systems and Reporting

Maintain accurate product data, pricing, descriptions, imagery and content across all ecommerce platforms

Produce regular performance reports covering website traffic, ecommerce revenue, conversion rate, SEO, Amazon, social media, lead generation and campaign results

Use analytics to identify performance gaps, competitor activity and growth opportunities

Support CRM, ERP and other system integrations where required

Make clear recommendations to improve revenue, engagement, customer journey and commercial performance

Required Skills and Experience

Essential

Proven ecommerce experience with a strong commercial and results-focused approach

Proven experience setting up, managing and optimising Shopify websites

Experience managing Amazon or similar marketplace platforms

Good web development knowledge including HTML, CSS and JavaScript

Strong understanding of SEO tools, ecommerce SEO and digital performance best practice

Experience managing business social media accounts and content schedules

Familiarity with content creation, campaign planning and scheduling tools

Strong organisational, analytical and communication skills

Ability to manage multiple priorities and take ownership of performance

Desirable

Shopify Liquid experience

Influencer, brand marketing or community growth experience

Knowledge of paid advertising platforms including Google Ads and Meta Ads

Copywriting, product content or product merchandising experience

Understanding of UX/UI, customer journey optimisation and conversion rate optimisation

B2B, trade or professional equipment sector experience

ERP or CRM system knowledge

Experience working with external agencies and reducing reliance on outsourced support where possible

KPIs

Online revenue growth

Conversion rate improvement

Shopify website performance

Amazon growth and marketplace performance

Lead generation and conversion performance

SEO performance and organic traffic growth

Social media reach, engagement and traffic

Influencer programme performance

Website speed, user experience and content accuracy

What We Offer

Salary from £35,000

Results-based bonus

Real ownership of the ecommerce and digital function

Opportunity to build and scale a key part of the business

Supportive working environment with scope to shape the brand’s digital presence

How to Apply

Please apply with your CV, a short summary of your relevant experience and examples of Shopify stores, ecommerce projects, websites, social media accounts or digital campaigns you have worked on.

Job Type: Full-time

Pay: From £35,000.00 per year

Benefits:

On-site parking

Work Location: In person

V-TUF

Latest Jobs

V-TUF Ecommerce, Web Development, SEO & Social Media Manager