Job Description
Team Leadership & Stakeholder Management
- Act as the central SEO authority across marketing, content, product, and leadership teams.
- Translate complex SEO and AI concepts into clear, actionable insights for non-technical stakeholders.
- Collaborate with Data, Growth, and Divisional teams to align organic strategy with broader business objectives.
- Educate internal teams on evolving search trends, including AI-powered search experiences.
- Manage and mentor SEO specialists, content strategists, or external agencies to ensure high performance and accountability.
- Develop executive ready reporting that connects SEO and AI visibility metrics to revenue, pipeline, and long-term brand equity.
Traditional & Technical SEO
- Develop and execute comprehensive SEO strategies (technical, on-page and off-page).
- Conduct keyword, entity, and semantic research aligned with search intent.
- Optimise site architecture, crawlability, indexing, and structured data.
- Perform technical audits and manage implementation of fixes.
AI & LLM Optimisation
- Optimise content for AI generated search results and conversational interfaces.
- Develop strategies for visibility within AI answer engines and generative summaries.
- Structure content for machine readability (schema, entity optimisation, knowledge graph alignment).
- Identify opportunities to improve brand mentions and citations in AI generated responses.
- Monitor shifts in search behaviour due to generative AI and adapt strategy accordingly.
Analytics & Performance
- Track organic traffic, rankings, AI referral patterns, and conversion performance.
- Analyse SERP changes including AI Overviews, featured snippets, and zero-click results.
- Build dashboards and reports translating SEO and AI visibility into business impact.
Content & Authority Strategy
- Partner with divisional marketing teams to create high authority, experience driven content (E-E-A-T focused).
- Implement topical authority frameworks and entity based content clusters.
- Guide digital PR and strategies that strengthen domain authority and AI trust signals.
