SEO Copywriter

Leger Shearings Group • Rotherham, ENG, GB • 2w ago

Job Advert

Make holiday dreams come true.

Are you ready to turn your copywriting talent into unforgettable travel experiences? As the UK’s largest escorted coach tour operator, at Leger Shearings Group, we turn inspiration into itineraries and browsers into travellers, across self-drive breaks, UK and European holidays, specialist Battlefield Tours and more, delivered by our family of trusted brands.

Since the acquisition of Shearings (July 2020), we’ve expanded our reach and accelerated our shift from traditional channels into scaled digital performance. With strong momentum and ambitious growth plans, this is an exciting time to join and make a visible impact.

About the Role

Due to our success and growth, we’re now looking for a creative, results-driven SEO copywriter to join our dynamic Head Office marketing team in Rotherham. You’ll be at the heart of our storytelling, crafting compelling narratives across a diverse portfolio of brands—from escorted coach holidays to specialist tours focused on battlefields, motorsports, hobbies and crafts. Your words will inspire, inform and convert—whether it’s a headline that stops the scroll or a product description that seals the deal.

Office-based collaboration

This is a full office role: collaboration in person is a core part of how we work and how we raise creative standards and speed. Being physically present allows for spontaneous idea-sharing, faster feedback loops, and a vibrant team culture that fuels our marketing success. You’ll be part of a close-knit team that values face-to-face interaction, creative energy, and the ability to bounce ideas around in real time. You’ll be joining an established team of three talented copywriters, and we’re looking for someone who can start immediately and hit the ground running.

We believe that working together in person enhances productivity, strengthens relationships, and drives innovation—especially in a fast-paced creative environment. If you’re someone who enjoys being immersed in a buzzing marketing team and contributing to a shared vision, this is the place for you.

What You’ll Do

Create SEO-optimised copy for websites, blogs, and landing pages to improve organic visibility and drive qualified traffic.
Work closely with our external SEO agency partner on the technical side of SEO, collaborating on keyword strategy, metadata, internal linking, schema markup, content audits and site improvements to maximise search performance.
Act as the in‑house SEO copy expert, translating technical recommendations from our agency partner into high‑quality, brand‑aligned content.
Update and enhance websites via CMS, ensuring content remains fresh, relevant and fully aligned with SEO best practices.
Use AI tools to streamline content creation, improve consistency, and enhance productivity across projects, while maintaining a strong human editorial standard..
Collaborate with designers, marketers and wider stakeholders to ensure copy complements visual assets and stengthens campaign impact.
Maintain and evolve brand tone of voice across all marketing materials including brochures, emails, press ads, and magazines. Monitor and maintain high standards of accuracy, consistency and brand alignment across all copy.

Skills & Experience

Essential Skills

Proven experience in copywriting or content creation.
Strong command of English with excellent grammar, proofreading and editing skills.
Demonstrated ability to write for different audiences and platforms, including social media and SEO-driven content.
Familiarity with AI tools for content generation and optimisation (e.g. Claude, Copilot).
Skilled in refining AI-generated content to align with brand tone and messaging.
Working knowledge of CMS platforms.
An understanding of technical SEO, including:
- Keyword strategy and competitive analysis
- Meta titles and descriptions
- URL structure and redirects
- Content hierarchy and internal linking
Ability to manage multiple projects, meet deadlines and adapt to seasonal campaign demands. A proactive, collaborative mindset with strong communication and interpersonal skills.

Desirable Technical Experience

Familiarity with Google Analytics and SEO tools like SEMrush.
Understanding of PPC marketing and how copy impacts ad performance.
Experience writing for blog platforms, press releases, and long-form editorial content.
Knowledge of HTML/CSS basics for formatting and troubleshooting web content. Basic proficiency in Adobe Creative Suite, especially Photoshop and InDesign.

Why Join Us?

The opportunity to continue your professional development with the support of a Leger Shearings Group Scholarship
30 days annual leave (jncluding public holidays), increasing with tenure plus the option to purchase extra days.
Your Birthday and Christmas Eve off.
Up to £1,580 annual holiday contribution with Leger Shearings tours + 5 extra paid days to enjoy it.
Free parking at our Rotherham Head Office.

If this sounds like you, then please get in touch - we're looking to make an appointment as soon as we meet a great candidate!

No agencies please.

Benefits: