Company Overview
Dukes Education Ltd is a family of schools and educators dedicated to providing children with the foundations for an extraordinary life through quality education. Our diverse community includes nurseries, prep schools, senior schools, 6th form colleges, international summer courses, summer camps, and university preparation consultancies.
Job Overview
We are seeking a experienced SEO and AI Search specialist with strong content experience to improve the digital visibility of a group of international schools and colleges.
The role combines technical SEO, AI search optimisation, and content development across multiple school websites.
A core objective of this role is to improve the quality, relevance, and discoverability of website content, ensuring it performs well in both traditional search engines and emerging AI-powered search systems.
Candidates should have experience creating or directing high-performing SEO content and optimising websites to increase visibility, traffic, and AI citations.
Key Objectives
Contractors will be responsible for delivering measurable improvements across:
1. Organic search visibility
2. AI search visibility and citations
3. Organic and AI referral traffic
4. Keyword rankings
5. Quality and coverage of website content
A key objective is to:
Improve website content across all school websites so it ranks well in search engines and is referenced by AI search systems.
Responsibilities
Search Strategy
Develop SEO and AI search strategies across multiple school websites, including:
· keyword opportunity identification
· ranking improvement plans
· AI search visibility optimisation
Content Strategy & Creation
A major responsibility of this role is improving the content across school websites.
This includes:
· identifying content gaps
· improving existing content
· creating new SEO-driven pages
· ensuring content aligns with search demand
Examples of content improvements may include:
· school program pages
· admissions pages
· location-specific landing pages
· informational articles for prospective parents
Content must be structured to perform well in:
· Google search results
· AI-generated search responses
· AI Overviews and similar systems
Candidates must have experience producing or directing high-quality SEO content.
Keyword & Ranking Management
Maintain structured keyword tracking across all schools.
Responsibilities include:
· managing ~50 priority keywords per school
· monitoring rankings and visibility changes
· identifying new keyword opportunities
AI Search Optimisation
Improve visibility in AI-driven search platforms including:
· ChatGPT
· Perplexity
· Gemini
· Google AI Overviews
This includes:
· analysing which sources AI systems cite
· ensuring school websites become credible sources
· structuring content for AI discoverability
Reporting & Analytics
Maintain structured reporting including:
Search Sessions Dashboard
Track and visualise:
· organic search traffic
· AI referral traffic
Keyword Visibility Tracker
Per school:
· top 50 keywords
· ranking changes over time
· visibility improvements
Automation via API is encouraged if possible. If not the central team will have their own reports which can be used.
AI Visibility Monitoring
Track:
· AI search citations
· AI referral sources
· presence in AI-generated answers
Cross-Team Collaboration
This role requires close collaboration with multiple teams.
Contractors will work with:
· the central digital team
· marketing teams at each school
· a central development agency responsible for implementing website updates.
The workflow will typically be:
1. SEO/content improvements proposed to central digital team
2. Once approved, proposals shared with school marketing teams
3. After sign-off, work coordinated with website development agency
4. Updates implemented and tracked
Candidates must be comfortable communicating recommendations clearly and working within approval workflows.
Required Skills
Candidates should demonstrate experience across both SEO and content development.
Required skills include:
· 3+ years SEO experience
· strong keyword research and ranking optimisation
· experience creating SEO-driven website content
· understanding of AI search and LLM discovery
· strong analytical and reporting skills
Preferred Technical Experience
Experience with:
· SEMrush or Ahrefs
· Google Search Console
· analytics dashboards
· spreadsheet modelling
· APIs or automation
Deliverables
Contractors will be expected to deliver:
· keyword strategies
· SEO content improvements
· ranking improvements
· AI search visibility improvements
· structured monthly reporting
Application Process
Shortlisted candidates will be invited to:
1. Review a project brief
2. Prepare a 30-minute presentation
3. Submit a short written document outlining their proposed approach
Job Types: Temporary, Fixed term contract, Temp to perm, Freelance
Contract length: 6 months
Pay: £150.00-£300.00 per day
Education:
Experience:
Work Location: Hybrid remote in London SW1E 6AJ
