cost per leadAbout Us
Aspect Maintenance is a leading provider of property maintenance and refurbishment services across London. We're dedicated to delivering exceptional service and quality workmanship to our clients. As we continue to grow, we're looking for a talented and experienced Senior Paid Search Manager to join our dynamic marketing team and play a pivotal role in our expansion.
The Role
We are seeking a highly skilled and strategic Senior Paid Search Manager to take ownership of our paid search campaigns. You will be responsible for developing, implementing, and managing our PPC strategies to drive qualified leads and increase brand visibility. This is a hands-on role where you will be expected to manage all aspects of our paid search accounts, from keyword research and campaign creation to bid management, analysis, and reporting.
Key Responsibilities
- Develop and execute comprehensive paid search strategies across Google Ads and Bing Ads to meet and exceed business objectives.
- Manage all aspects of PPC campaigns, including keyword research, ad copy creation, bidding strategies, and budget allocation.
- Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for optimisation.
- Perform A/B testing on ad copy, landing pages, and bid strategies to improve conversion rates and ROI.
- Monitor and report on key performance indicators (KPIs) such as cost per lead (CPL), return on ad spend (ROAS), and conversion rates.
- Collaborate with the wider marketing team to ensure paid search campaigns are aligned with other marketing initiatives.
- Stay up-to-date with the latest trends and best practices in paid search and digital marketing.
- Manage and mentor junior team members, providing guidance and support.
Essential Skills & Experience
- Minimum of 5+ years of hands-on experience in managing paid search campaigns.
- Proven track record of success in driving qualified leads and increasing ROI through PPC.
- Expert-level knowledge of Google Ads, including Search, Display, and Performance Max campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using tools such as Google Analytics, Google Tag Manager, and SEMrush/Ahrefs.
- Excellent communication and presentation skills, with the ability to articulate complex strategies to stakeholders.
- Highly organised with a keen eye for detail and the ability to manage multiple projects simultaneously.
- Experience with lead generation for a service-based business is highly desirable.
Why Join Us?
- A competitive salary of £45,000 - £55,000, with an additional bonus scheme.
- Opportunity to shape the performance marketing strategy for a growing business.
- A collaborative and supportive work environment where your ideas are valued.
- Company pension scheme and other benefits.
If you are a driven, results-oriented Paid Search professional seeking your next challenge, we would love to hear from you.
Aspect Maintenance is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: £45,000.00-£55,000.00 per year
Work Location: In person
