Who we are
Charle was formed to revolutionise direct-to-consumer strategies by blending creative design with world-class Shopify technology. We partner with ambitious brands, from global leaders to fast-scaling startups, to build and grow ecommerce stores that engage, convert, and inspire.
Our work goes beyond store builds. We form long-term growth partnerships across SEO, CRO, design, development, and strategic optimisation. We exist to unlock the full growth potential of every merchant we work with.
As a Search-First Shopify agency, how our clients show up across classic search, AI answers, and the surfaces in between is central to that mission.
The role
We're hiring an SEO Executive to help deliver Charle's client SEO roadmaps.
This is primarily an SEO execution role. You will own the day-to-day running of our client SEO roadmaps, including on-page work, content briefs, and channel monitoring, making sure everything ships on time and to a high standard. SEO strategy is owned by the Senior SEO Strategist. Your job is to take that direction and run it, sprint after sprint, client after client.
Alongside classic SEO, you will support our GEO (Generative Engine Optimisation) work, helping clients show up inside AI answers from ChatGPT, Perplexity, Gemini, and Google AI Overviews. The two disciplines feed each other directly, and you'll get hands-on with both.
This is not a strategy seat, but you'll be commercially accountable for the organic performance you help drive across the client portfolio.
This role sits at the intersection of technical SEO, content optimisation, and AI search. You will work closely with the Senior SEO Strategist and wider client services team to make Charle's clients some of the most visible Shopify brands in their categories.
What you will own
SEO execution (primary focus)
The Senior SEO Strategist sets the direction. You make it happen. The remit covers:
- End-to-end delivery of client SEO roadmaps, from technical fixes through content rollouts and reporting
- Running technical audits and diagnosing crawl, indexation, schema, internal linking, and Core Web Vitals issues
- Executing on-page optimisation across product pages, collection pages, and blogcontent on Shopify
- Conducting keyword research, SERP analysis, and competitor gap analysis to shape content roadmaps
- Monitoring performance across Google Search Console, GA4, Peec AI, and Ahrefs, and turning data into clear actions
- Coordinating with internal contributors (development and design) to keep the SEO engine moving
- Reporting back to the Senior SEO Strategist and clients on what's working, what isn't, and what to do about it
Technical SEO and Shopify
- Own day-to-day technical health across your client portfolio — crawl issues, redirects, schema, page speed
- Work with our Shopify developers to ship technical SEO improvements cleanly into live stores
- Support with SEO migrations alongside the wider team when clients replatform, restructure, or relaunch
- Maintain technical SEO documentation so every client account has a clear, current picture of where it stands
GEO and AI Search
- Support GEO delivery across the client portfolio — structured content, entity coverage, schema, citation optimisation
- Track brand visibility across AI engines (ChatGPT, Perplexity, Gemini, AI Overviews) using Peec AI
- Bring AI search intelligence back into client accounts — what's changing, what's working, and what to do about it
Who we are looking for
- 2 years of SEO experience within a digital agency or ecommerce environment
- Strong execution skills across on-page and content optimisation
- Confident with Google Search Console, GA4, Ahrefs (or SEMrush/Sistrix), and Screaming Frog
- Solid grasp of technical SEO fundamentals: crawling, indexing, site architecture, schema, page speed
- Familiarity with the Shopify ecosystem, or a strong appetite to get deep into it fast
- Curious about how AI is reshaping search and keen to develop your GEO skill set
- Organised and self-directed — able to take direction from the Senior SEO Strategist and turn it into delivery without close supervision
- Commercially aware — understands that SEO exists to drive pipeline and revenue, not vanity rankings
- Comfortable in a fast-growing, ambitious agency environment
Why join Charle
- Work alongside ambitious ecommerce brands and the best partners in the Shopify ecosystem
- Own SEO execution across a portfolio of clients within a Search-First Shopify agency
- Hybrid working — 2 days a week in our London office, flexible days
- Private healthcare
- Creative, driven, and ambitious team environment
- Regular team socials and company events
- Clear progression as the agency scales
From Nic, CEO & founder
Search is changing faster than it has in a decade, and Charle is built around that shift. What I need is someone who can take our SEO direction and run with it — someone who turns roadmaps into shipped technical fixes, smart content, and rankings that compound over time.
If you love SEO, love getting your hands dirty in the detail, and want to be part of a team genuinely good at this stuff, I would love to hear from you.
