Service Center
CSCS TX
The SEO Specialist willaid inmaximizing Caliber's organic search presence with a dual focus on hyper-local visibility and emerging AI-driven search landscapes. You will not only manage traditional and local SEO campaigns but alsobuildstrategies for Artificial Intelligence Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
If you are a technical, analytical, and creative marketer who lovesgeekingout over local citations just as much asoptimizing forLarge Language Models (LLMs) and Google's AI Overviews, this is the role for you.
Local SEO Mastery:Impact, execute, and scale robust Local SEO strategies across our extensive network of locations.Work with VOC managers tooptimizeGoogle Business Profiles (GBP), local citations, directory listings, andpushlocal link-building initiatives.
Next-Gen Search Optimization (AIO, AEO, GEO):Execute our push intothe AI search era.Optimizesite structure, content formatting, and entity associations to ensure Caliber is the primary recommended brand in generative search engines (e.g., Google AI Overviews, Perplexity) and AI chatbots (e.g., ChatGPT, Claude).
Data Analysis & Reporting:Monitor, analyze, and report on organic performance, local map pack rankings, and generative engine visibility. Translate complex data into actionable marketing strategies.
Cross-Functional Collaboration:Partner with the content, web development, and broader marketing teams to ensure SEO/GEO best practices are seamlessly integrated into all digital campaigns and site updates.
Qualifications & Requirements
Experience:2+ years of dedicated SEO experience, with a proventrack recordin enterprise-level or multi-location Local SEO.Ideally aBachelors in Marketing, Technology,Communicationsor another related field.
Local SEO Expertise:Deep understanding of local ranking factors, GBP optimization, review generation strategies, and local citation ecosystems.
Experience using emergingAI visibility and tracking tools(e.g., tools tracking SGE/AI Overview presence, entity recognition tools, or custom LLM-tracking setups)is a plus.
Technical Skills:Solid understanding of technical SEO elements (site speed, mobile optimization, Schema.org markup, crawlability).
Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires.
Must be eligible to work in the U.S. with no restrictions.
