DescriptionWhether purchasing a first home or vacation home, refinancing an existing mortgage, or tapping into a home equity line of credit, we offer a wide array of products and services to meet customers at every stage of their journey. This role will focus on leading our internal and external resources to develop and implement new content and site optimizations that increase discovery in search results—while driving digital leads to our Sales team as the search landscape continues to change and evolve.
As a Search Engine Optimization Marketing Senior Associate within Home Lending, you will collaborate with cross-functional partners to design and execute strategic campaigns, build bottom-up estimates, analyze performance, and identify optimization opportunities to deliver effective results against business targets.
Job Responsibilities
Required Qualifications, Capabilities, and Skills
- BA/BS degree
- Proven track record of driving results through SEO
- 4+ years of SEO and digital marketing experience, with expertise in content creation
- Financial services industry experience
- Established track record of delivering results in a complex environment; experience managing multiple initiatives simultaneously within deadlines
- Demonstrated ability to analyze problems, design solutions, and communicate effectively and confidently (verbal and written) with relevant stakeholders to gain buy-in
- Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative, fast-paced environment
- Develops strong partnerships; leads through collaboration; recognized as a team