Sitting within the Performance Marketing team, you'll be the recognised SEO & GEO subject matter expert for P&O Cruises. Working across Commercial, Digital, Technology and external agency partners, you'll use strategic thinking, technical expertise and advanced analytics to strengthen organic performance, customer experience and commercial outcomes. You'll play a key role in shaping how customers discover and engage with P&O Cruises through both traditional search engines and emerging AI-powered search experiences. Reporting to the Senior Manager, Performance Marketing, you'll lead significant SEO & GEO initiatives while providing specialist expertise across the wider Marketing function.
This is an exciting opportunity for an experienced SEO professional looking to take ownership of a high-profile SEO & GEO strategy within a leading travel and leisure brand, directly influencing digital visibility, customer acquisition and commercial performance.
This pivotal role will involve:
Developing and delivering the P&O Cruises SEO & GEO roadmap to increase organic visibility, qualified traffic and commercial performance.
Identifying, prioritising and resolving technical SEO challenges across the digital estate, improving site performance, search visibility and conversion.
Analysing organic search performance, customer behaviour and website traffic to provide actionable recommendations.
Embedding SEO best practice across campaigns, content, site optimisation and customer acquisition activity while leading external agency relationships
Leading the optimisation of both traditional organic search and emerging Generative Engine Optimisation (GEO) opportunities across the P&O Cruises digital estate.
Providing SEO expertise, guidance and education to stakeholders across Marketing, Commercial, Digital and Technology teams.
Driving continuous improvement through competitor analysis, industry developments, search engine updates and emerging AI search technologies.
Collaborating with agency partners and internal teams to deliver authority-building, digital PR and organic growth initiatives.
This role is positioned at CUK08 level within our organisation and is available on a full-time, permanent basis. We offer hybrid working, with an expectation of three days per week in our Southampton office and up to two days working from home.
Your unique background and skills are what will make you stand out. We're looking for:
Strong technical SEO expertise, including site audits, indexing, crawlability, site speed and Core Web Vitals.
Proficiency with SEO and analytics tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush and Screaming Frog.
Strong project and stakeholder management skills, with experience working across Content, Marketing, Product, Technology and external partners.
About You: The Ideal Candidate
You are more than just your CV. You're someone who brings:
Working with us means more than just a role in search optimisation. It's about being part of a team that values well-being and personal growth.
Read our employee experience guide to learn more about life as a Carnival UK colleague.
Diversity is our strength, and we encourage applications from those with varied experiences, whether you meet every listed requirement or not. If you're passionate about SEO, digital optimisation and emerging AI search technologies, we'd love to hear from you
Due to the popularity of our roles and our commitment to finding the best talent, we might close applications earlier than advertised. Don't miss out on this opportunity to become part of a team dedicated to creating unforgettable holiday happiness. Apply today to start your journey with us.
For more information on your recruitment journey, please visit our Candidate Journey Map.
