Reporting to: Marketing Director
Department: Marketing
Location: Manchester, UK
About On the Go Tours
At On the Go Tours, we’re passionate about creating unforgettable travel experiences across 90+ destinations worldwide. As a fast-growing company selling multi-day travel experiences, we’re committed to helping curious travellers discover the world with ease, authenticity, and expertly planned itineraries.
We're now looking for a results-driven Head of SEO to take our organic search performance to the next level—driving global visibility, high-intent traffic, and direct bookings.
The Role
This is a senior leadership role for an experienced SEO strategist who knows how to turn search demand into profit. You’ll own the SEO roadmap end-to-end, with a particular focus on maintaining tech SEO, developing and delivering content strategies, and building our offsite presence to help drive the On The Go Tours brand as the authority in the tour space.
You’ll work closely with product, development, and marketing teams to deliver measurable growth—alongside a long-term strategy to secure category leadership in travel search.
Key Responsibilities
Strategic SEO Ownership
· Lead and execute a global SEO strategy aligned with traffic, ranking, and revenue targets.
· Act as the senior voice of SEO across the business, educating stakeholders and shaping priorities.
Data-Driven Landing Page Growth
· Build scalable landing page frameworks powered by data and automation (e.g. destinations, itineraries, travel themes).
· Write clear and structured requirements for developers, ensuring SEO scalability is built into the CMS and codebase.
· Identify opportunities for new page creation based on search demand, competition, and commercial goals.
Content & Experience Strategy
· Build a long-term content strategy that positions On the Go Tours as the most trusted and useful resource for tour planning.
· Define SEO content briefs and frameworks for writers, editors, and external agencies.
· Oversee ongoing content optimisation: E-E-A-T, on-page improvements, internal linking, schema, etc.
Technical SEO & Site Performance
· Work with developers to deliver improvements across crawlability, speed, Core Web Vitals, indexation, structured data, and international SEO.
· Lead regular site audits and continuously improve site health across all devices and countries.
Measurement & Reporting
· Build dashboards, forecasts, and performance reviews for leadership.
· Own SEO reporting across rankings, traffic, conversions, and ROI.
· Champion a test-and-learn approach using data, experimentation, and insight.
What We’re Looking For
· 5+ years of hands-on SEO experience, ideally in e-commerce, travel, marketplace, or multi-market sites
· Someone who embraces AI and utilises it to their advantage
· Who keeps up-to-date on the latest trends and impacts of external influences on SEO
· Proven success building programmatic or data-rich landing pages that drove traffic & bookings
· Able to write detailed requirements and partner closely with developers
· Strong experience leading content strategies, keyword frameworks, and page-level optimisation
· A growth mindset: commercially driven, analytical, proactive, and experiment-oriented
· Ability to turn large datasets into actionable strategies
· Clear communicator who can influence senior teams and partner cross-functionally
Nice to Have
· Experience with international SEO and hreflang
· AI tooling and development experience
· Travel or tourism industry experience
· Familiarity with AI-powered content workflows, schema automation, or CMS architecture
· Basic knowledge of SQL, Python, or data visualisation tools
Why Join Us
· Shape the SEO future of a global travel brand with huge runway for growth
· Work with a collaborative team that values data, initiative, and fresh thinking
· Access to real development resources—this is a build & scale role, not a maintenance role
· Be part of a company where curiosity, culture, and adventure are part of everyday life
Benefits include: Company bonus scheme, 25 days holiday, Birthday Leave, Pension and EAP
Pay: £60,000.00-£70,000.00 per year
Benefits:
Application question(s):
- This is a Manchester-based role, and you'll need to come into the office to collaborate with the team. Are you able to commit to being in the Manchester office at least 3 days a week?
- Have you personally developed or led a programmatic SEO or data-driven landing page strategy?
How many pages approximately did it involve?
- Fewer than 100
- 100–1,000
- 1,000+
- Have you worked directly with developers to define and implement technical SEO requirements?
- Have you been responsible for SEO targets tied to conversions, bookings or revenue, rather than traffic or rankings alone?
- Yes, I've owned commercial targets
- I've contributed to commercial targets owned by someone else
- No, my targets have been traffic or rankings
- Have you worked on a multi-market or international website? If so, how many markets?
- No
- Yes, 2–4 markets
- Yes, 5+ markets
- Do you currently use AI tools as part of your SEO work (for example keyword clustering, content briefs, scripting or schema)?
- Yes, regularly
- Occasionally
- No
- Please briefly describe the most successful SEO growth project you have personally led. Include the problem or opportunity, what you did, and at least one measurable result.
- What is your current basic salary? What are your salary expectations?
Experience:
Work authorisation:
- United Kingdom (required)
Work Location: In person
