Role Overview

As Senior SEO, PPC specialist, you will take full ownership of search performance across our external client base.

Hear Care Direct are building out a separate digital consultancy and are building the initial team. With a current client portfolio, they are looking to rapidly expand and develop the team.

This is a hands-on, delivery-focused role with real autonomy. You’ll be responsible for planning, executing, monitoring, and improving SEO and PPC performance end-to-end. You’ll work closely with the founders, who will operate at a higher-level strategy and commercial overview, while you lead day-to-day execution, diagnostics, and optimisation.

Given the nature of the role, you’ll be comfortable working directly within CMS environments — particularly WordPress and ideally development level — and confident navigating site-level issues that sit at the intersection of SEO, performance, and infrastructure. You’ll be trusted to spot issues early — whether that’s an SEO traffic drop, technical issue, or declining PPC performance — and confidently advise clients on solutions, priorities, and next steps.

Key Responsibilities

1. SEO Strategy & Delivery

Own SEO strategy and execution across a portfolio of external clients and internal brands
Plan and deliver SEO strategies across ecommerce and lead generation, B2B and B2C
Diagnose performance drops, algorithm impacts, or technical issues and implement fixes
Identify and resolve issues related to performance and indexing
Balance strategic thinking with hands-on execution in high-impact and technically complex areas
Continuously refine SEO, GEO and AIO approach based on performance data, industry changes, and business goals
Case studies showing how you have contributed

2. PPC Strategy & Performance

Manage and optimise Google Ads accounts, including Search, Shopping, Performance Max, and Local (where applicable)
Monitor conversion rates, CPA, ROAS, and lead quality
Identify opportunities to improve efficiency, scale profitable campaigns, or reduce wasted spend
Ensure PPC landing pages and funnels are technically sound, fast, and conversion-focused
Work closely with the founders to align PPC strategy with wider commercial goals
Case studies showing how you have contributed

3. Client Ownership & Communication

Take full responsibility for SEO/PPC for the external client base — from strategy through to delivery and reporting
Confidently lead client conversations around SEO and PPC performance, opportunities, and risks
Translate complex technical or performance data into clear, actionable insights
Advise clients on priorities, expected impact, and realistic timelines
Support new client onboarding from a search strategy, PPC strategy, and tracking setup perspective

4. Technical SEO, CMS & Infrastructure

Conduct and implement technical SEO audits covering crawlability, indexation, site architecture, and Core Web Vitals
Confidently manage on-page optimisation including metadata, internal linking, content alignment, and keyword targeting
Support website launches, migrations, and major updates with SEO/AIO/GEO best practice
Work primarily within WordPress environments, with expectation of exposure to other CMS platforms such as Concrete CMS, Concrete, Umbraco etc, or similar
Comfortable investigating issues at a deeper technical level, with an understanding of hosting environments, LAMP stack fundamentals and how backend performance impacts SEO
Exposure to scripting or automation (e.g. Python, Javascript) to support audits, analysis, integrations, automation or workflow improvements

6. Analytics, Reporting & Insight

Monitor performance and be able to setup from scratch GA4, Search Console, Google Ads, GTM, Cookie consent and third-party tools
Track rankings, traffic quality, conversions, and commercial impact
Combine SEO and PPC data to provide joined-up insight and recommendations
Deliver reporting that focuses on outcomes and actions, not vanity metrics

About You

Must-Have Experience

5+ years’ experience owning SEO/PPC strategy and delivery, ideally agency-side or equivalent
5+ years' experience in managing and setting up advanced Google Ads accounts with demonstrable performance outcomes
Substantial hands-on experience with WordPress and WooCommerce
Confident navigating CMSs, plugin ecosystems, and site-level technical issues
Solid technical SEO, GEO, AI & CRO knowledge alongside on-page and content-led SEO
In-depth knowledge of GTM, GA, SEM Rush, Cookie setups and GSC
Comfortable working independently without micromanagement
Strong analytical and diagnostic skills
Excellent communication skills with the ability to explain technical decisions clearly to multiple different clients

Nice to Have

Experience with ConcreteCMS
Familiarity with LAMP stack environments and hosting configurations
Experience using Python or scripting
A/B testing experience
Familiarity with AI-assisted SEO tools and workflows

Role Details

Position: Full-time
Location: UK-based
Reporting to: Founders

Why This Role?

Regular salary review
Performance-related bonuses
Genuine ownership over SEO and PPC clients
Fast-paced with opportunity to rapidly expand
A technically involved role with real autonomy
Strategic input without people management overhead
Direct collaboration with the founders and web specialist/client manager
Designed for someone who enjoys responsibility, problem-solving, and impact, looking to develop a specialist digital consultancy from the ground up

Job Type: Full-time

Pay: £38,000.00-£40,000.00 per year

Benefits:

Casual dress
Company events
Free parking

Education:

Bachelor's (required)

Experience:

SEO/PPC/Web: 5 years (required)

Work Location: In person

Hear Care Direct jobs

Senior SEO/PPC Specialist

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