Skills
I possess a comprehensive SEO toolkit that spans traditional organic search and emerging Generative Engine Optimisation. My expertise includes technical auditing using Screaming Frog, competitive keyword intelligence via Ahrefs, and performance analysis through GA4 and Google Search Console. I am adept at aligning technical health with high-authority content implementation. Additionally, leveraging Salesforce integration to track the full conversion funnel, ensuring organic acquisition strategies are optimised for high-value lead generation and ROI.
About
Managing a high-value portfolio of clients across the E-commerce, YMYL, and Hospitality sectors, I am a data-driven SEO Executive specialising in maximising organic growth through technical auditing and strategic content scaling. As an early adopter of Generative Engine Optimisation, I focus on future-proofing brand authority across AI-driven search platforms and traditional SERPs, bridging the gap between technical site health and high-intent content execution to deliver measurable, long-term visibility.
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