Daniel W

Skills

Search Engine Optimisation, SEO, Technical SEO, Generative Engine Optimisation, GEO, Marketing, Content Creation, Link Building, EEAT, Digital Marketing Management, Staff Training, Leadership, Keyword Research, Brand Positioning, Customer Experience, ROI Maximisation, B2B, B2C, Analysis, Research, PPC, Generative AI, AI in Marketing, Website Audit, Screaming Frog, SEMRush, SEO Monitor, Google Search Console, Google Analytics, GA4, Google Tag Manager, Content Square, WordPress, Google AI Studio, Microsoft Office 365 (Word, Excel, Copilot, PowerPoint, Teams, Outlook), graphics software, web development, HTML, CSS, PHP, Google Business Profiles

About

Accomplished at Search Engine Optimisation and AI Generative Engine Optimisation, extensive experience developing and implementing innovative SEO and GEO strategies that increased website traffic, conversion rates, and revenue growth. Employed on- and off-page techniques to increase rankings in SERPS for B2C and B2B e-commerce and brochure websites. Expert at utilising SEO tools to audit websites, and analytics tools to measure and analyse KPIs. Increased website performance through implementing technical SEO improvements. Proven success at marketing, SEO, SEM, PPC, email marketing, social media, paid social. Exceptional communicator adept at creating written content with strong organisational and analytical skills; committed to continuous improvement and keeping up with SEO trends, fostering creativity, and aligning marketing initiatives with organisational goals. Focussed on utilising AI and LLMs to improve efficiency, automate workflows and create SEO tools using Vibe Coding.