Skills
### Core Skills
* Technical SEO & SEO Audits
* On-Page & Off-Page SEO
* Local SEO & Google Business Profile Optimization
* Keyword Research & Content Strategy
* Link Building
* Google Ads & PPC Campaign Management
* Meta Ads & Lead Generation
* Google Analytics 4 & Google Tag Manager
* Conversion Tracking & Remarketing
* Core Web Vitals & Website Speed Optimization
* WordPress & Elementor SEO
* Schema Markup & Indexing Optimization
About
# Muhammad Umar — Senior SEO & Paid Media Specialist
I am a Senior SEO Specialist and Google Ads/PPC Specialist with 6+ years of experience helping businesses improve their organic visibility, generate qualified leads, and grow online revenue.
My expertise covers Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Keyword Research, Content Strategy, Link Building, Google Ads, Meta Ads, Conversion Tracking, and Website Performance Optimization.
I have worked with businesses across multiple industries, including SaaS, eCommerce, Amazon services, roofing, real estate, home services, and local businesses. I focus on building practical strategies that improve search rankings, increase qualified traffic, reduce wasted ad spend, and generate measurable business results.
### Core Skills
* Technical SEO & SEO Audits
* On-Page & Off-Page SEO
* Local SEO & Google Business Profile Optimization
* Keyword Research & Content Strategy
* Link Building
* Google Ads & PPC Campaign Management
* Meta Ads & Lead Generation
* Google Analytics 4 & Google Tag Manager
* Conversion Tracking & Remarketing
* Core Web Vitals & Website Speed Optimization
* WordPress & Elementor SEO
* Schema Markup & Indexing Optimization
### Tools
Google Search Console, Google Analytics 4, Google Ads, Google Tag Manager, Meta Ads Manager, Ahrefs, Semrush, Screaming Frog, PageSpeed Insights, GTmetrix, Rank Math, WP Rocket, and WordPress.
My approach is focused on combining SEO, paid advertising, conversion tracking, and website optimization to create a complete digital growth strategy rather than focusing on rankings or traffic alone.
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