Skills
SEO Strategy, Audits & Growth Planning
▪ E-E-A-T & Trust Optimisation
▪ Technical SEO
▪ Content Strategy & Topical Authority
▪ Answer Engine Optimisation (GEO, AIO & AEO)
▪ Local & Multi-location SEO
About
SEO professional focused on turning organic search into a measurable revenue channel AND genuinely
fascinated by a discipline that refuses to stay still. SEO is one of those rare fields where the learning never
stops, every algorithm update shifts the conversation, every experiment challenges what we thought we knew
and that's exactly what keeps it interesting. I bring that same curiosity into my work: across agency, in-house,
and consultancy roles in healthcare, finance and enterprise tech, I've built strategies that have delivered £1M+
in organic revenue, grown multi-location visibility, and consistently driven commercial results. Right now, that
curiosity is pointed at GEO, AIO, and answer engine optimisation.
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