Skills
My skill set is built on a decade of technical and strategic leadership within the search industry. I possess a deep mastery of technical SEO, including site architecture, schema markup, and core web vitals, alongside a proven ability to lead organic growth strategies for complex B2B SaaS organizations. I am an expert in leveraging industry standard tools such as GA4, Ahrefs, and HubSpot to connect organic performance directly to revenue and pipeline growth. Beyond traditional search, I have developed a specialized proficiency in Answer Engine Optimisation and AI driven discovery, using prompt engineering and automation to ensure brands remain visible across platforms like ChatGPT and Gemini. My professional toolkit is defined by a combination of analytical precision, advanced data management in Excel, and the communication skills required to manage senior stakeholder relationships effectively.
About
I am a Senior SEO Strategist and Organic Growth Leader with ten years of experience delivering high impact results for global brands and B2B SaaS organizations. Throughout my decade in the search industry, I have progressed from technical execution to high level strategic leadership, most recently at Exposure Ninja. My expertise lies in bridging the gap between traditional search engine optimization and the emerging world of Answer Engine Optimisation. I am a specialist in building organic pipelines that prioritize revenue and qualified leads over simple traffic metrics.
I am a proactive and curious operator who stays at the cutting edge of search technology. I have pioneered the use of AI and LLMs to scale research, automate complex workflows, and optimize content for conversational discovery platforms like ChatGPT and Perplexity. My approach combines meticulous technical audits and semantic search frameworks with a deep understanding of the buyer journey. I am a confident communicator who thrives in remote first, high growth environments where I can act as a force multiplier for leadership and drive consistent commercial success.
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